{"id":4014,"date":"2020-04-17T10:15:40","date_gmt":"2020-04-17T08:15:40","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=4014"},"modified":"2020-04-28T12:17:46","modified_gmt":"2020-04-28T10:17:46","slug":"zhaw-beraet-kmu-in-der-corona-krise","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/de\/zhaw-beraet-kmu-in-der-corona-krise\/","title":{"rendered":"ZHAW ber\u00e4t KMU in der Corona-Krise"},"content":{"rendered":"

 <\/p>\n

\"\"
Viele Unternehmer zeigen w\u00e4hrend der Corona-Krise Ratlosigkeit. (Bild: ZHAW)<\/figcaption><\/figure>\n

Die Corona-Krise f\u00fchre\u00a0bei Privatpersonen wie bei Unternehmen zu grossen Verunsicherungen, heisst es in einer\u00a0Mitteilung<\/a>\u00a0der\u00a0ZHAW<\/a>. Hier will die Hochschule mit zwei Angeboten gegensteuern.<\/p>\n

Zum einen hat die\u00a0School of Management and Law<\/a>\u00a0eine Marketing-Kommunikationsklinik eingerichtet. Zum anderen bietet das Institut f\u00fcr Angewandte Psychologie (IAP<\/a>) der ZHAW niederschwellige psychologische Unterst\u00fctzung f\u00fcr Privatpersonen an.<\/p>\n

Beide Dienstleistungen sind kostenlos und k\u00f6nnen online in Anspruch genommen werden.<\/p>\n

Durch die Pandemie seien viele KMU gezwungen, den Betrieb zu schliessen oder auf Kurzarbeit umzustellen, beziehungsweise Personal zu entlassen, erl\u00e4utert die ZHAW in der Mitteilung weiter. Die ungewohnte Lage konfrontiere viele Unternehmen dabei \u201emit bisher unbekannten kommunikations- und marketingtechnischen Herausforderungen\u201c.\u00a0Hier greift die Marketing-Kommunikationsklinik ein. Dort k\u00f6nnen sich KMU und Nonprofit-Organisationen beraten lassen, \u201edie zum \u00dcberleben schnell kommunikative Massnahmen ergreifen m\u00fcssen, sich aber keine grossen Agenturen leisten k\u00f6nnen\u201c.<\/p>\n

www.zhaw.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Die Corona-Krise f\u00fchre\u00a0bei Privatpersonen wie bei Unternehmen zu grossen Verunsicherungen, heisst es in einer\u00a0Mitteilung\u00a0der\u00a0ZHAW. Hier will die Hochschule mit zwei Angeboten gegensteuern. Zum einen hat die\u00a0School of Management and Law\u00a0eine Marketing-Kommunikationsklinik eingerichtet. Zum anderen bietet das Institut f\u00fcr Angewandte Psychologie (IAP) der ZHAW niederschwellige psychologische Unterst\u00fctzung f\u00fcr Privatpersonen an. Beide Dienstleistungen sind kostenlos und […]<\/p>\n","protected":false},"author":35,"featured_media":4015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[3839,4309,3677,3492],"class_list":["post-4014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business_excellence","tag-beratung","tag-institut-fuer-angewandte-psychologie","tag-management","tag-zhaw"],"acf":[],"yoast_head":"\nZHAW ber\u00e4t KMU in der Corona-Krise - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Die Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften (ZHAW) will Unternehmen bei der Bew\u00e4ltigung der Herausforderungen der Coronavirus-Pandemie helfen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/de\/zhaw-beraet-kmu-in-der-corona-krise\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZHAW ber\u00e4t KMU in der Corona-Krise - MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"og:description\" content=\"Die Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften (ZHAW) will Unternehmen bei der Bew\u00e4ltigung der Herausforderungen der Coronavirus-Pandemie helfen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/de\/zhaw-beraet-kmu-in-der-corona-krise\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-17T08:15:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-28T10:17:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/04\/csm_visual-zhaw-beratung-coronakrise_7b4d7eaa83.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roger Str\u00e4ssle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Str\u00e4ssle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/\"},\"author\":{\"name\":\"Roger Str\u00e4ssle\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/47d540e081acd98ccbeb69b55df653d7\"},\"headline\":\"ZHAW ber\u00e4t KMU in der Corona-Krise\",\"datePublished\":\"2020-04-17T08:15:40+00:00\",\"dateModified\":\"2020-04-28T10:17:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/\"},\"wordCount\":171,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/04\/csm_visual-zhaw-beratung-coronakrise_7b4d7eaa83.jpg\",\"keywords\":[\"Beratung\",\"Institut f\u00fcr Angewandte Psychologie\",\"Management\",\"ZHAW\"],\"articleSection\":[\"Business Excellence\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/\",\"url\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/\",\"name\":\"ZHAW ber\u00e4t KMU in der Corona-Krise - 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