{"id":1454,"date":"2017-05-11T15:56:19","date_gmt":"2017-05-11T13:56:19","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=1454"},"modified":"2017-05-11T15:56:29","modified_gmt":"2017-05-11T13:56:29","slug":"the-ups-and-downs-of-swiss-brands","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/en\/the-ups-and-downs-of-swiss-brands\/","title":{"rendered":"The ups and downs of Swiss brands"},"content":{"rendered":"
\"\"
Swiss watch exports fell by around 10 percent in 2016. Luxury watches such as Rolex, however, are reaching peak levels. (Image: Depositphotos_photosebia)<\/figcaption><\/figure>\n

Swiss brands have also shone brighter. The declining brand values of Tissot (-18%), Omega (-17%), Longines (-12%) and Swatch (-11%) would reflect an economic downturn in the watch industry, Brand Finance underlines current indices of the Swiss watch industry.<\/p>\n

Big brands like Apple and Samsung, which are established worldwide, have now introduced smartwatches. More digital, mobile technologies threaten \"the need to use a traditional watch. Now is \"the time for traditional watchmakers to develop new products with built-in technologies\" so as not to lose market share.<\/p>\n

Brands cooperate with Silicon Valley<\/strong><\/p>\n

The biggest challenge for Swiss manufacturers is the tech boom and mobile communications. TAG Heuer recently moved into an office in Silicon Valley to deepen its collaboration with Google and Intel Corps. It is clear that TAG Heuer has accepted the need for change and its growing brand equity for modular, connected watches reinforces the importance of innovation.<\/p>\n

TAG Heuer is undergoing a revival of sorts with its \"TAG Heuer Connected\" line - reportedly the first ever Swiss smartwatches. However, there has been a trend towards smartwatches in radio-controlled and rescue watches for quite some time.<\/p>\n

Rolex, once again best in class<\/strong><\/p>\n

The industry suffered two years of declining sales, which fell 9 percent in the first five months of 2016 due to falling demand from China and emerging markets. Interestingly, TAG Heuer's brand value has increased by 39 percent to 3 billion Swiss francs. Amid a 10 percent decline in Swiss watch exports, TAG Heuer reported sales growth for 2016 of more than 10 percent.<\/p>\n

Surprisingly, Rolex remains the strongest Swiss brand in Brand Fiance's ranking, with BSI scores of 89. Compared to the more affordable watches of Swatch Groups and the \"mid-sized brand Tissot (O-Ton Brand Finance), Rolex's fame and premium status seem largely unaffected by industry and market conditions.\" Rolex's brand value is up 14 percent to 6.8 billion Swiss francs.<\/p>\n

Nestl\u00e9 and the vegan trend<\/strong><\/p>\n

Despite a 20 percent loss in brand value to CHF 18.8 billion, Nestl\u00e9 remains the most valuable Swiss brand and food brand in the world. Its brand value is more than double that of the second most valuable Swiss brand, UBS. Despite its incredible performance, Nestl\u00e9 has not been spared the ongoing trend towards healthier and more natural diets, which has led to a decline in demand for Nestl\u00e9's all-important confectionery brands.<\/p>\n

Nestl\u00e9 operates dozens of individual product brands, such as KitKat and Smarties, but Nestl\u00e9's brand is visible on every package, serving as a so-called \"endorser\". A decline in these product brands is therefore automatically accompanied by a decline in Nestl\u00e9's brand value.<\/p>\n

Lindt, the sweet high-flyer<\/strong><\/p>\n

The chocolate industry is plagued by higher raw material prices and a difficult consumer climate, but Lindt seems to be defying this trend.<\/p>\n

In contrast to other brands, Lindt has grown by 18 percent to 1.5 billion Swiss francs. This makes Lindt the fastest growing Swiss food brand in the ranking this year. The company reported rising profits and stronger growth compared to the rest of the market for 2016. Results in Japan and Brazil were particularly impressive, with sales growth in the high double digits, mainly thanks to the opening of company-owned stores and caf\u00e9s.<\/p>\n

In addition, in line with its global expansion strategy, Lindt has opened further stores in Wales and Australia, bringing its network to 400 stores. Thanks to seasonal and premium products such as the Lindor balls and the Lindt Gold Bunnies, the company is enjoying rising sales in an otherwise stagnating market. For this reason, it will be interesting to see whether the brand can further increase its brand value next year.<\/p>\n

Last, but not least: The pharmaceutical giants <\/strong><\/p>\n

Pharmaceutical giant Roche is the fastest growing brand in Switzerland and the eighth most valuable. Roche's brand value has risen 52 percent to 5.9 billion Swiss francs, overtaking Pfizer to become the world's most valuable pharmaceutical brand. The new cancer immunotherapy drug Tecentriq received FDA approval for the treatment of lung cancer and Roche expects sales to reach 4.5 billion euros by 2021 as a result.<\/p>\n

A trio of breast cancer drugs boosted sales, offsetting sluggish sales of older medicines. Novartis, the only other pharma brand in the ranking, has also done well - its brand value is up 9 percent to 4.5 billion Swiss francs, largely due to the good performance of its growth products.<\/p>\n

Click here\u00a0 <\/a>for the list of the 50 most valuable Swiss brands<\/em><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Swiss brands have also shone brighter in the past. The falling brand values of Tissot (-18%), Omega (-17%), Longines (-12%) and Swatch (-11%) would reflect an economic downturn in the watch industry, according to Brand Finance's latest indices of the Swiss watch industry. Major brands such as Apple and Samsung, which are established worldwide, have now introduced smartwatches. Further digital, mobile technologies jeopardize \u201ethe [...]<\/p>","protected":false},"author":35,"featured_media":1455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1],"tags":[3543,3552,3448],"class_list":["post-1454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produktenews","category-unkategorisiert","tag-ranking","tag-schweizer-brands","tag-swiss-made"],"acf":[],"yoast_head":"\nDie Berg- und Talfahrt der Schweizer Brands - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Wie gut behaupten sich Schweizer Brands wie TAG Heuer, Rolex, aber auch Nestl\u00e9 oder UBS? Das \u201cBrand Finance Schweiz 50\u201d Ranking liefert aktuelle Antworten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/en\/the-ups-and-downs-of-swiss-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Berg- und Talfahrt der Schweizer Brands - MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"og:description\" content=\"Wie gut behaupten sich Schweizer Brands wie TAG Heuer, Rolex, aber auch Nestl\u00e9 oder UBS? Das \u201cBrand Finance Schweiz 50\u201d Ranking liefert aktuelle Antworten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/en\/the-ups-and-downs-of-swiss-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-11T13:56:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-11T13:56:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/05\/Die-Berg-und-Talfahrt-der-Schweizer-Brands-mq-management-u-qualitaet-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"657\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roger Str\u00e4ssle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Str\u00e4ssle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/\"},\"author\":{\"name\":\"Roger Str\u00e4ssle\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/47d540e081acd98ccbeb69b55df653d7\"},\"headline\":\"Die Berg- und Talfahrt der Schweizer Brands\",\"datePublished\":\"2017-05-11T13:56:19+00:00\",\"dateModified\":\"2017-05-11T13:56:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/\"},\"wordCount\":769,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/05\/Die-Berg-und-Talfahrt-der-Schweizer-Brands-mq-management-u-qualitaet-.jpg\",\"keywords\":[\"Ranking\",\"Schweizer Brands\",\"Swiss Made\"],\"articleSection\":[\"Produktenews\",\"Unkategorisiert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/\",\"url\":\"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/\",\"name\":\"Die Berg- und Talfahrt der Schweizer Brands - MQ Management und Qualit\u00e4t\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/05\/Die-Berg-und-Talfahrt-der-Schweizer-Brands-mq-management-u-qualitaet-.jpg\",\"datePublished\":\"2017-05-11T13:56:19+00:00\",\"dateModified\":\"2017-05-11T13:56:29+00:00\",\"description\":\"Wie gut behaupten sich Schweizer Brands wie TAG Heuer, Rolex, aber auch Nestl\u00e9 oder UBS? Das \u201cBrand Finance Schweiz 50\u201d Ranking liefert aktuelle Antworten.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#primaryimage\",\"url\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/05\/Die-Berg-und-Talfahrt-der-Schweizer-Brands-mq-management-u-qualitaet-.jpg\",\"contentUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/05\/Die-Berg-und-Talfahrt-der-Schweizer-Brands-mq-management-u-qualitaet-.jpg\",\"width\":1000,\"height\":657,\"caption\":\"Die Schweizer Uhrenexporte reduzierten sich 2016 um rund 10 Prozent. Luxusuhren wie Rolex erreichen jedoch Spitzenwerte. (Bild: Depositphotos_photosebia)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Produktenews\",\"item\":\"https:\/\/www.m-q.ch\/kategorie\/produktenews\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Die Berg- und Talfahrt der Schweizer Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#website\",\"url\":\"https:\/\/www.m-q.ch\/fr\/\",\"name\":\"MQ Management und Qualit\u00e4t\",\"description\":\"Plattform f\u00fcr integrierte Managementsysteme.\",\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.m-q.ch\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\",\"name\":\"Galledia Fachmedien AG\",\"url\":\"https:\/\/www.m-q.ch\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/12\/cropped-logo_small.png\",\"contentUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/12\/cropped-logo_small.png\",\"width\":512,\"height\":512,\"caption\":\"Galledia Fachmedien AG\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ManagementUndQualitaet\",\"https:\/\/www.linkedin.com\/showcase\/17982321\/admin\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/47d540e081acd98ccbeb69b55df653d7\",\"name\":\"Roger Str\u00e4ssle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e4dde3046d8a184d2e2d27651a418883?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e4dde3046d8a184d2e2d27651a418883?s=96&d=mm&r=g\",\"caption\":\"Roger Str\u00e4ssle\"},\"url\":\"https:\/\/www.m-q.ch\/en\/author\/roger-straessle\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The ups and downs of Swiss brands - MQ Management und Qualit\u00e4t","description":"How well do Swiss brands such as TAG Heuer, Rolex, Nestl\u00e9 and UBS perform? The \"Brand Finance Switzerland 50\" ranking provides up-to-date answers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.m-q.ch\/en\/the-ups-and-downs-of-swiss-brands\/","og_locale":"en_US","og_type":"article","og_title":"Die Berg- und Talfahrt der Schweizer Brands - MQ Management und Qualit\u00e4t","og_description":"Wie gut behaupten sich Schweizer Brands wie TAG Heuer, Rolex, aber auch Nestl\u00e9 oder UBS? Das \u201cBrand Finance Schweiz 50\u201d Ranking liefert aktuelle Antworten.","og_url":"https:\/\/www.m-q.ch\/en\/the-ups-and-downs-of-swiss-brands\/","og_site_name":"MQ Management und Qualit\u00e4t","article_publisher":"https:\/\/www.facebook.com\/ManagementUndQualitaet","article_published_time":"2017-05-11T13:56:19+00:00","article_modified_time":"2017-05-11T13:56:29+00:00","og_image":[{"width":1000,"height":657,"url":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/05\/Die-Berg-und-Talfahrt-der-Schweizer-Brands-mq-management-u-qualitaet-.jpg","type":"image\/jpeg"}],"author":"Roger Str\u00e4ssle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Roger Str\u00e4ssle","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#article","isPartOf":{"@id":"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/"},"author":{"name":"Roger Str\u00e4ssle","@id":"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/47d540e081acd98ccbeb69b55df653d7"},"headline":"Die Berg- und Talfahrt der Schweizer Brands","datePublished":"2017-05-11T13:56:19+00:00","dateModified":"2017-05-11T13:56:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/"},"wordCount":769,"commentCount":0,"publisher":{"@id":"https:\/\/www.m-q.ch\/fr\/#organization"},"image":{"@id":"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/05\/Die-Berg-und-Talfahrt-der-Schweizer-Brands-mq-management-u-qualitaet-.jpg","keywords":["Ranking","Schweizer Brands","Swiss Made"],"articleSection":["Produktenews","Unkategorisiert"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/","url":"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/","name":"The ups and downs of Swiss brands - MQ Management und Qualit\u00e4t","isPartOf":{"@id":"https:\/\/www.m-q.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/05\/Die-Berg-und-Talfahrt-der-Schweizer-Brands-mq-management-u-qualitaet-.jpg","datePublished":"2017-05-11T13:56:19+00:00","dateModified":"2017-05-11T13:56:29+00:00","description":"How well do Swiss brands such as TAG Heuer, Rolex, Nestl\u00e9 and UBS perform? The \"Brand Finance Switzerland 50\" ranking provides up-to-date answers.","breadcrumb":{"@id":"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#primaryimage","url":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/05\/Die-Berg-und-Talfahrt-der-Schweizer-Brands-mq-management-u-qualitaet-.jpg","contentUrl":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/05\/Die-Berg-und-Talfahrt-der-Schweizer-Brands-mq-management-u-qualitaet-.jpg","width":1000,"height":657,"caption":"Die Schweizer Uhrenexporte reduzierten sich 2016 um rund 10 Prozent. Luxusuhren wie Rolex erreichen jedoch Spitzenwerte. (Bild: Depositphotos_photosebia)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.m-q.ch\/die-berg-und-talfahrt-der-schweizer-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Produktenews","item":"https:\/\/www.m-q.ch\/kategorie\/produktenews\/"},{"@type":"ListItem","position":2,"name":"Die Berg- und Talfahrt der Schweizer Brands"}]},{"@type":"WebSite","@id":"https:\/\/www.m-q.ch\/fr\/#website","url":"https:\/\/www.m-q.ch\/fr\/","name":"MQ Management and Quality","description":"Platform for integrated management systems.","publisher":{"@id":"https:\/\/www.m-q.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.m-q.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.m-q.ch\/fr\/#organization","name":"Galledia Trade Media AG","url":"https:\/\/www.m-q.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.m-q.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/12\/cropped-logo_small.png","contentUrl":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/12\/cropped-logo_small.png","width":512,"height":512,"caption":"Galledia Fachmedien AG"},"image":{"@id":"https:\/\/www.m-q.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ManagementUndQualitaet","https:\/\/www.linkedin.com\/showcase\/17982321\/admin\/"]},{"@type":"Person","@id":"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/47d540e081acd98ccbeb69b55df653d7","name":"Roger Str\u00e4ssle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e4dde3046d8a184d2e2d27651a418883?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e4dde3046d8a184d2e2d27651a418883?s=96&d=mm&r=g","caption":"Roger Str\u00e4ssle"},"url":"https:\/\/www.m-q.ch\/en\/author\/roger-straessle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/posts\/1454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/comments?post=1454"}],"version-history":[{"count":1,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/posts\/1454\/revisions"}],"predecessor-version":[{"id":1456,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/posts\/1454\/revisions\/1456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/media\/1455"}],"wp:attachment":[{"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/media?parent=1454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/categories?post=1454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/tags?post=1454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}