{"id":15377,"date":"2021-11-05T16:15:24","date_gmt":"2021-11-05T15:15:24","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=15377"},"modified":"2021-11-12T14:18:03","modified_gmt":"2021-11-12T13:18:03","slug":"the-swiss-digital-initiative-unveils-the-digital-trust-label","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/en\/the-swiss-digital-initiative-unveils-the-digital-trust-label\/","title":{"rendered":"The Swiss Digital Initiative unveils the Digital Trust Label"},"content":{"rendered":"
\"\"
The Digital Trust label launched by the Swiss Digital Initiative is a world first. (Image: SDI)<\/figcaption><\/figure>\n

Data leaks, cyberattacks, unethical practices by tech companies: the headlines just don't stop. Users feel insecure when dealing with digital applications. What happens with my data? Are automated decisions made without my knowledge? Transparency is missing and there are no possibilities to inform oneself in a simple way. Pragmatic and practical solutions are needed. The Swiss Digital Initiative (SDI) is now providing an answer with the world's first Digital Trust Label.<\/p>\n

The Digital Trust Label signals trustworthiness<\/h2>\n

In clear, understandable language, the label shows the trustworthiness of a digital application. Compliance with standards is checked in four categories and creates trust among users thanks to transparency and reduced complexity. With the label, digital applications are tested on the basis of over 30 criteria. The criteria catalogue was created under the leadership of the EPFL and a dedicated Label Expert Committee, further developed thanks to feedback from public consultations and allows for independent testing and certification.<\/p>\n

\"Analogous to the organic label and a nutritional value table, the Digital Trust Label acts as a trust mark for the digital world,\" explains Doris Leuthard, President of the SDI Foundation Board. The label focuses on the users of digital applications and highlights the dimensions of security, data protection, reliability and user interaction. With its multi-level approach, it shows relevant information at first glance and offers interested parties more details.<\/p>\n

Companies can send a clear signal<\/h2>\n

Thanks to the Digital Trust Label, anyone offering a digital application has the opportunity for the first time to have this application verified by a neutral body. Successful certification sends a clear signal to users that the provider guarantees reliable digital interaction. Such a signal is not only effective towards users, but also offers providers guidance in a rapidly changing regulatory environment. Registration for certification is now open to all organisations.<\/p>\n

Digital Trust pioneers are Booking.com, Swisscom and Swiss Re. They were involved in the development of the label and are currently having selected digital applications certified. AXA, Credit Suisse, the Canton of Vaud and IBM Switzerland are also involved as development partners. The project was made possible by the support of the Mercator Switzerland Foundation.<\/p>\n

White paper identifies industries that need to invest in Digital Trust<\/h2>\n

Together with the presentation of the Digital Trust Label, the first white paper on Digital Trust is published. It defines the framework within which digital trust can be discussed and classified. At the same time, industries are identified which will probably have to invest more in digital trust in the future. These are the healthcare sector, the public sector, the media sector, banking & insurance, HR and the education sector. Finally, ways are shown how digital trust can be achieved among users. Transparency is the first step and with the Digital Trust Label this is now even more possible for companies.<\/p>\n

Further information<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Data leaks, cyberattacks, unethical practices by tech companies: the headlines just don't stop. Users feel insecure when dealing with digital applications. What happens to my data? Are automated decisions being made without my knowledge? Transparency is lacking, and there are no easy ways to find out. Pragmatic and practical solutions are needed. The [...]<\/p>","protected":false},"author":10,"featured_media":15379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[3328,4963,3327,3690],"class_list":["post-15377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business_excellence","tag-business-excellence","tag-digital-trust-label","tag-qualitaetsmanagement","tag-zertifizierung"],"acf":[],"yoast_head":"\nDie Swiss Digital Initiative enth\u00fcllt das Digital Trust Label - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Mit dem Digital Trust Label besteht das weltweit erste Label zur Pr\u00fcfung und Zertifizierung der Vertrauensw\u00fcrdigkeit digitaler Anwendungen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/en\/the-swiss-digital-initiative-unveils-the-digital-trust-label\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Swiss Digital Initiative enth\u00fcllt das Digital Trust Label\" \/>\n<meta property=\"og:description\" content=\"Mit dem Digital Trust Label besteht das weltweit erste Label zur Pr\u00fcfung und Zertifizierung der Vertrauensw\u00fcrdigkeit digitaler Anwendungen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/en\/the-swiss-digital-initiative-unveils-the-digital-trust-label\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-05T15:15:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-12T13:18:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2021\/11\/Die-Swiss-Digital-Initiative-enthuellt-das-Digital-Trust-Label_MQ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Die Swiss Digital Initiative #SDI enth\u00fcllt das #DigitalTrust Label\" \/>\n<meta name=\"twitter:description\" content=\"Mit dem #DigitalTrust Label besteht das weltweit erste Label zur Pr\u00fcfung und Zertifizierung der Vertrauensw\u00fcrdigkeit digitaler Anwendungen.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2021\/11\/Die-Swiss-Digital-Initiative-enthuellt-das-Digital-Trust-Label_MQ.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Berner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/die-swiss-digital-initiative-enthuellt-das-digital-trust-label\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/die-swiss-digital-initiative-enthuellt-das-digital-trust-label\/\"},\"author\":{\"name\":\"Thomas Berner\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/a8711938b1cfb3f056dec70eaa0b42ab\"},\"headline\":\"Die Swiss Digital Initiative enth\u00fcllt das Digital Trust Label\",\"datePublished\":\"2021-11-05T15:15:24+00:00\",\"dateModified\":\"2021-11-12T13:18:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/die-swiss-digital-initiative-enthuellt-das-digital-trust-label\/\"},\"wordCount\":518,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/die-swiss-digital-initiative-enthuellt-das-digital-trust-label\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2021\/11\/Die-Swiss-Digital-Initiative-enthuellt-das-Digital-Trust-Label_MQ.jpg\",\"keywords\":[\"Business Excellence\",\"Digital Trust Label\",\"Qualit\u00e4tsmanagement\",\"Zertifizierung\"],\"articleSection\":[\"Business Excellence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/die-swiss-digital-initiative-enthuellt-das-digital-trust-label\/\",\"url\":\"https:\/\/www.m-q.ch\/die-swiss-digital-initiative-enthuellt-das-digital-trust-label\/\",\"name\":\"Die Swiss Digital Initiative enth\u00fcllt das Digital Trust Label - 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