{"id":17606,"date":"2023-02-27T14:03:33","date_gmt":"2023-02-27T13:03:33","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=17606"},"modified":"2023-03-21T13:30:46","modified_gmt":"2023-03-21T12:30:46","slug":"the-digital-imperative-replaces-the-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/en\/der-digitale-imperativ-ersetzt-die-digitale-transformation\/","title":{"rendered":"The digital imperative replaces the digital transformation"},"content":{"rendered":"
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In the eyes of Cosima von Kries, the continuation of the digital transformation is the digital imperative. (Image: Nintex)<\/figcaption><\/figure>\n

Thanks to its strong position in the technology industry, Microsoft is in a good position to set new trends. So when Satya Nadella says<\/a>that business leaders need to go beyond digital transformation, then that is quite true. The digital imperative implies more than urgency. It implies a necessity. Digitalization efforts are not reserved for sophisticated companies with large technology budgets. They are necessary for \"every organization in every industry.\"<\/p>\n

The shift to digitization as a necessity signals the new major role that technology plays in our world. Technology no longer exists only on the periphery of business life. It has merged with so many processes, functions and people that it is at the center of daily operations. This is the true meaning of the digital imperative. It is integral to business functions and central to business growth.<\/p>\n

What about digital transformation?<\/strong><\/h3>\n

\u00a0<\/strong>Over the last decade, the digital transformation has led to companies at the forefront adopting a technology-based approach. It has initiated a rethink in modern companies and has significantly driven technological change.<\/p>\n

What has changed is not the need for technology. It's the perennial idea of change. According to Nadella, executives don't need to rethink, rediscover or constantly transform their companies. The need for change has been identified - and the first digital cogs should already be in place. Digital transformation should already be in full swing at the enterprise level.\u00a0\u00a0<\/p>\n

Why necessarily the digital imperative now?<\/strong><\/h3>\n

The question many are asking is: Why now? Why has digitization become so important now (and not, say, ten years ago)?<\/p>\n

The shift toward a digital imperative is actually a legacy of the digital transformation movement. Business leaders have made digital investments. CIOs and IT staff have implemented new solutions and trained employees. And the business benefits have been quickly and clearly seen. For the companies that jumped on the digitalization bandwagon ten years ago, the \"transformation\" has paid off.\u00a0Studies show<\/a>that companies that embraced digital transformation early on were better able to accelerate their digitization efforts, adapt quickly and continue to be successful. Late adopters found that their progress lagged behind those that were better prepared.<\/p>\n

\"While digital transformation used to be a strategy that enabled companies to stand out and stay ahead of their competitors, today it is a matter of survival. Digitalization has become urgent and necessary. It is now a must,\" holds Cosima von Kries.\u00a0<\/p>\n

In which areas is digitization inevitable?<\/strong><\/h3>\n

The digital imperative, like digital transformation, covers key areas of the business. Not every company is on the same path, but typically digitalization is critical to:<\/p>\n