{"id":21865,"date":"2025-09-01T13:35:49","date_gmt":"2025-09-01T11:35:49","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=21865"},"modified":"2025-09-01T13:35:49","modified_gmt":"2025-09-01T11:35:49","slug":"between-fascination-and-skepticism-how-switzerland-looks-at-ki","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/en\/zwischen-faszination-und-skepsis-wie-die-schweiz-auf-ki-blickt\/","title":{"rendered":"Between fascination and skepticism: How Switzerland views AI"},"content":{"rendered":"
\"\"
The Swiss are more nervous than enthusiastic about AI and are calling for more transparency. (Image: AI-generated \/ ChatGPT)<\/figcaption><\/figure>\n

Switzerland is cautious about the rapid development of artificial intelligence (AI). According to the latest \"AI Monitor\" from Ipsos, a small majority of the population is more nervous than enthusiastic about new AI products and services. This puts Switzerland in line with English-speaking countries such as the USA and the UK, while euphoria prevails in Southeast Asia.<\/p>\n

Demand for transparency<\/h3>\n

The issue of trust is particularly sensitive for many. Only 41% of Swiss people believe that companies protect their data effectively when using AI. Half of those surveyed are skeptical. By contrast, trust in government regulation is much higher: 55% trust the authorities to handle the technology responsibly.<\/p>\n

One point that unites the population is the demand for transparency. A whopping 77 percent expect companies to clearly declare the use of AI. Switzerland is thus joining the global call for openness - from France to Canada, there is a remarkable consensus in this regard.<\/p>\n

AI is changing everyday life<\/h3>\n

The effects of AI are already being felt by many. 43% say that their everyday lives are already being changed by AI, and the trend is rising. In the next three to five years, 61% expect more far-reaching changes - a figure below the global average, but significantly above that of the previous year.<\/p>\n

The population also has different views on specific areas of application. While 76% assume that AI will shape online search results in the future, many see advantages in increased efficiency or in entertainment. But when it comes to the labor market, concerns prevail: 41% fear negative consequences for jobs in the country, even though a third personally expect better working conditions.<\/p>\n

Pragmatism required<\/h3>\n

\"The results reflect Switzerland's pragmatic attitude,\" says Jean-Pierre Berst, Chief Client Officer at Ipsos. Trust and transparency will be crucial if companies want to successfully introduce AI, continues Berst.<\/p>\n

The message is clear: in a country where quality and trust are core values, artificial intelligence is not celebrated as a promise of salvation - but as a challenge that must be met with caution and openness.<\/p>\n

Source: Ipsos<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

A new Ipsos survey shows: The Swiss react to artificial intelligence with mixed feelings - between curiosity and nervousness. 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