{"id":381,"date":"2016-04-20T11:26:18","date_gmt":"2016-04-20T09:26:18","guid":{"rendered":"http:\/\/dev.m-q.ch\/?p=381"},"modified":"2017-02-24T13:19:15","modified_gmt":"2017-02-24T12:19:15","slug":"corporate-responsibility-pays-off-for-companies","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/en\/corporate-responsability-rechnet-sich-fuer-unternehmen\/","title":{"rendered":"Corporate responsability pays off for companies"},"content":{"rendered":"

<\/a><\/p>\n

Companies that focus on sustainability (NH) and corporate responsibility (CR) benefit economically. This is one of the key findings of a recent survey conducted by the Terra Institute in major Swiss companies. \"This result refutes a widespread prejudice of many bosses that sustainable thinking and acting is expensive, but that it does not bring any economic benefits,\" explains Ralf Nacke, who, together with Hans W. Steisslinger and G\u00fcnter Lenz, interviewed the managers responsible for CR and sustainability at companies such as COOP, Migros, Ikea, Die Post, Swiss Federal Railways, Swisscom, Swiss Re, Zurich Versicherung and Z\u00fcricher Kantonalbank.<\/p>\n

Top management must support goals<\/strong><\/p>\n

The main advantages that companies associate with their NH\/CR commitment are<\/p>\n

    \n
  1. Reputation\/Image<\/li>\n
  2. Securing the future viability<\/li>\n
  3. Greater employer attractiveness<\/li>\n
  4. Cost savings<\/li>\n<\/ol>\n

    To actually realize these advantages, this commitment must be lived in the organization and consistently supported by top management. The respondents explained that short-term thinking, cost pressure and the pressure to grow could lead to conflicting goals. Another problem, they said, is that the concepts of sustainability and corporate responsibility alone can hardly be applied to employees and customers. However, positive examples, such as those from Coop and Migros, would show that this can certainly be achieved with interesting topics. According to G\u00fcnter Lenz, a professional communication strategy is therefore required to give CR\/NH activities the desired impact.<\/p>\n

    Identify market potential at an early stage<\/strong><\/p>\n

    The Terra Institute study, in the course of which 14 success factors were examined, also illustrates why sustainably acting companies are often more successful on the market than their conventional competitors. \"The pioneers recognize customer needs earlier and have more committed employees. They also act more value-oriented and know how to combine ecological sustainability goals and climate protection with cost savings and the use of new product and market potential,\" confirms Hans W. Steisslinger.<\/p>\n

    Desire and reality <\/strong><\/p>\n

    The survey also reveals the reasons why there may be a gap between desire and reality with regard to sustainability and corporate responsibility in companies. The consultants found, for example, that these issues are still insufficiently anchored in corporate culture. Sometimes the human resources departments also do not sufficiently mobilise employees. In order to give companies the opportunity to better reconcile desire and reality, interested parties can download the detailed information on the results of this study and on the master's thesis \"Zielkonflikte zum CR\/NH-Engagement von Unternehmen wissenschaftlich beleuchtet\" (\"Conflicts of Objectives on Corporate CR\/NH Commitment\").<\/p>\n

    via the websites www.terra-institute.eu<\/a> and www.cmpartners.ch\/terra-institute-schweiz\/studie-erfolgsfaktoren<\/a> request.<\/p>\n

    Here they will also find articles on how to involve top management in sustainability projects, on CR fields of action and anchoring, as well as on corporate culture and NH\/CR communication.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Konzerne, die auf Nachhaltigkeit (NH) und Corporate Responsibility (CR) setzen, profitieren wirtschaftlich. Dies ist eine zentrale Erkenntnis einer Erhebung, die das Terra Institute j\u00fcngst in Schweizer Grossunternehmen durchgef\u00fchrt hat. „Dieses Ergebnis widerlegt ein verbreitetes Vorurteil vieler Chefs, dass nachhaltiges Denken und Handeln teuer sei, wirtschaftlich aber nichts bringe\u201c, erkl\u00e4rt Ralf Nacke, der gemeinsam mit Hans […]<\/p>\n","protected":false},"author":1,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3367],"class_list":["post-381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-nachhaltige-wirtschaft"],"acf":[],"yoast_head":"\nCorporate Responsability rechnet sich f\u00fcr Unternehmen - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Corporate Responsability: Der Erhalt der Zukunftsf\u00e4higkeit dank Wettbewerbs-, Image- und Kostenvorteile sind die wirtschaftlichen Effekte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/en\/corporate-responsibility-pays-off-for-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Responsability rechnet sich f\u00fcr Unternehmen - 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