{"id":4014,"date":"2020-04-17T10:15:40","date_gmt":"2020-04-17T08:15:40","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=4014"},"modified":"2020-04-28T12:17:46","modified_gmt":"2020-04-28T10:17:46","slug":"zhaw-advises-smes-in-the-corona-crisis","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/en\/zhaw-advises-smes-in-the-corona-crisis\/","title":{"rendered":"ZHAW advises SMEs in the Corona crisis"},"content":{"rendered":"

 <\/p>\n

\"\"
Many entrepreneurs show perplexity during the Corona crisis. (Image: ZHAW)<\/figcaption><\/figure>\n

The Corona crisis is leading to great uncertainty among private individuals and companies alike, according to a\u00a0Communication<\/a>\u00a0the\u00a0ZHAW<\/a>. Here the university wants to counteract with two offers.<\/p>\n

On the one hand, the\u00a0School of Management and Law<\/a>\u00a0has set up a marketing communication clinic. On the other hand, the Institute for Applied Psychology (IAP<\/a>) of the ZHAW offers low-threshold psychological support for private individuals.<\/p>\n

Both services are free of charge and can be used online.<\/p>\n

As a result of the pandemic, many SMEs have been forced to close down or switch to short-time working, or to lay off staff, the ZHAW explains in the press release. The unfamiliar situation confronts many companies with \"previously unknown communication and marketing challenges\". This is where the Marketing Communication Clinic comes in. There, SMEs and non-profit organizations can seek advice \"that need to quickly take communicative measures to survive, but cannot afford large agencies\".<\/p>\n

www.zhaw.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"

  The Corona crisis is causing great uncertainty among private individuals and companies alike, according to a ZHAW statement. The university wants to counteract this with two offerings. First, the School of Management and Law has set up a marketing communications clinic. Second, the ZHAW's Institute of Applied Psychology (IAP) offers low-threshold psychological support for individuals. Both services are free of charge and [...]<\/p>","protected":false},"author":35,"featured_media":4015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[3839,4309,3677,3492],"class_list":["post-4014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business_excellence","tag-beratung","tag-institut-fuer-angewandte-psychologie","tag-management","tag-zhaw"],"acf":[],"yoast_head":"\nZHAW ber\u00e4t KMU in der Corona-Krise - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Die Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften (ZHAW) will Unternehmen bei der Bew\u00e4ltigung der Herausforderungen der Coronavirus-Pandemie helfen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/en\/zhaw-advises-smes-in-the-corona-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZHAW ber\u00e4t KMU in der Corona-Krise - MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"og:description\" content=\"Die Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften (ZHAW) will Unternehmen bei der Bew\u00e4ltigung der Herausforderungen der Coronavirus-Pandemie helfen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/en\/zhaw-advises-smes-in-the-corona-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-17T08:15:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-28T10:17:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/04\/csm_visual-zhaw-beratung-coronakrise_7b4d7eaa83.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roger Str\u00e4ssle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Str\u00e4ssle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/\"},\"author\":{\"name\":\"Roger Str\u00e4ssle\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/47d540e081acd98ccbeb69b55df653d7\"},\"headline\":\"ZHAW ber\u00e4t KMU in der Corona-Krise\",\"datePublished\":\"2020-04-17T08:15:40+00:00\",\"dateModified\":\"2020-04-28T10:17:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/\"},\"wordCount\":171,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/04\/csm_visual-zhaw-beratung-coronakrise_7b4d7eaa83.jpg\",\"keywords\":[\"Beratung\",\"Institut f\u00fcr Angewandte Psychologie\",\"Management\",\"ZHAW\"],\"articleSection\":[\"Business Excellence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/\",\"url\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/\",\"name\":\"ZHAW ber\u00e4t KMU in der Corona-Krise - 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