{"id":524,"date":"2016-08-02T15:48:01","date_gmt":"2016-08-02T13:48:01","guid":{"rendered":"http:\/\/dev.m-q.ch\/?p=524"},"modified":"2017-03-01T10:04:49","modified_gmt":"2017-03-01T09:04:49","slug":"crisis-management-vs-partial-publicity","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/en\/krisen-management-vs-teiloeffentlichkeit\/","title":{"rendered":"Crisis management vs. partial publicity"},"content":{"rendered":"
<\/a>
Matter of opinion: concussions and their late effects in football. (Image: zVg)<\/figcaption><\/figure>\n

Journalists and marketers use Twitter to influence the public.<\/p><\/blockquote>\n

For their study, MU doctoral students Douglas Wilbur and Danielle Myers examined over 1,000 tweets surrounding the U.S. release of the film \"Shocking Truth\" (original title: \"Concussion\"). This is because the film sheds a negative light on the problem of concussions in the National Football League (NFL) and their late effects - an issue that has been an ongoing PR crisis for the NFL for several years anyway.<\/p>\n

\"This study sheds light on how large, relatively unorganized groups can form on Twitter to develop particular attitudes and viewpoints about organizations, issues and problems,\" Myers explains.<\/p>\n

Concussion Crisis<\/strong><\/p>\n

According to the analysis, groups representing different views on concussions and the NFL formed on Twitter without much effort. For example, medical professionals viewed the film and its themes positively because further research activities on brain trauma are propagated. For athletes, it was important that the film promote awareness of the problem. Lawyers, on the other hand, discussed legal issues surrounding concussions in the NFL, while a broad lay audience formed a very negative opinion of the NFL and a positive one of the film.<\/p>\n

The partial public on Twitter<\/strong><\/p>\n

Based on such findings, the MU researchers recommend that insiders pay close attention to Twitter in the event of a crisis. Then they can see how different groups react to the crisis and which underlying themes shape their attitudes. Communicators can use this knowledge edge to develop targeted messages that resonate better with individual sub-publics. \"Journalists and marketers are already using Twitter for similar purposes,\" Wilbur says. PR professionals, however, are still lagging behind somewhat, even in Europe.<\/p>\n

For more information (text only available in English) on crisis management and PR, please visit this Link <\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Journalisten und Marketer nutzen Twitter, \u00a0um Einfluss auf die \u00d6ffentlichkeit zu nehmen. F\u00fcr ihre Studie haben die MU-Doktoranden Douglas Wilbur und Danielle Myers \u00fcber 1\u2018000 Tweets rund um den US-Start des Films „Ersch\u00fctternde Wahrheit“ (Originaltitel: „Concussion“) untersucht. Denn der Film wirft ein negatives Licht auf das Problem von Gehirnersch\u00fctterungen in der National Football League (NFL) […]<\/p>\n","protected":false},"author":1,"featured_media":155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[3328,3360],"class_list":["post-524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business_excellence","tag-business-excellence","tag-management-und-unternehmensfuehrung"],"acf":[],"yoast_head":"\nKrisen-Management vs. Teil\u00f6ffentlichkeit - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Krisen-Management: Insider, die Krisen effektiv bew\u00e4ltigen wollen, sollten genauer auf Social Media Kan\u00e4le wie beispielsweise Twitter achten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/en\/crisis-management-vs-partial-publicity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Krisen-Management vs. Teil\u00f6ffentlichkeit - MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"og:description\" content=\"Krisen-Management: Insider, die Krisen effektiv bew\u00e4ltigen wollen, sollten genauer auf Social Media Kan\u00e4le wie beispielsweise Twitter achten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/en\/crisis-management-vs-partial-publicity\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-02T13:48:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-01T09:04:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"galledia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/c0139a2c55a374db6df2cde78ec87148\"},\"headline\":\"Krisen-Management vs. Teil\u00f6ffentlichkeit\",\"datePublished\":\"2016-08-02T13:48:01+00:00\",\"dateModified\":\"2017-03-01T09:04:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/\"},\"wordCount\":312,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg\",\"keywords\":[\"Business Excellence\",\"Management und Unternehmensf\u00fchrung\"],\"articleSection\":[\"Business Excellence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/\",\"url\":\"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/\",\"name\":\"Krisen-Management vs. Teil\u00f6ffentlichkeit - MQ Management und Qualit\u00e4t\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg\",\"datePublished\":\"2016-08-02T13:48:01+00:00\",\"dateModified\":\"2017-03-01T09:04:49+00:00\",\"description\":\"Krisen-Management: Insider, die Krisen effektiv bew\u00e4ltigen wollen, sollten genauer auf Social Media Kan\u00e4le wie beispielsweise Twitter achten.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#primaryimage\",\"url\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg\",\"contentUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg\",\"width\":640,\"height\":424,\"caption\":\"Ansichtssache: Gehirnersch\u00fctterungen und deren Sp\u00e4tfolgen im Football. (Bild: zVg)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Business Excellence\",\"item\":\"https:\/\/www.m-q.ch\/kategorie\/business_excellence\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Krisen-Management vs. Teil\u00f6ffentlichkeit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#website\",\"url\":\"https:\/\/www.m-q.ch\/fr\/\",\"name\":\"MQ Management und Qualit\u00e4t\",\"description\":\"Plattform f\u00fcr integrierte Managementsysteme.\",\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.m-q.ch\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\",\"name\":\"Galledia Fachmedien AG\",\"url\":\"https:\/\/www.m-q.ch\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/12\/cropped-logo_small.png\",\"contentUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/12\/cropped-logo_small.png\",\"width\":512,\"height\":512,\"caption\":\"Galledia Fachmedien AG\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ManagementUndQualitaet\",\"https:\/\/www.linkedin.com\/showcase\/17982321\/admin\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/c0139a2c55a374db6df2cde78ec87148\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/66edf527eac29e9a5eb25bcada01f61a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/66edf527eac29e9a5eb25bcada01f61a?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"url\":\"https:\/\/www.m-q.ch\/en\/author\/galledia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crisis management vs. partial publicity - MQ Management and Quality","description":"Crisis management: insiders who want to manage crises effectively should pay closer attention to social media channels such as Twitter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.m-q.ch\/en\/crisis-management-vs-partial-publicity\/","og_locale":"en_US","og_type":"article","og_title":"Krisen-Management vs. Teil\u00f6ffentlichkeit - MQ Management und Qualit\u00e4t","og_description":"Krisen-Management: Insider, die Krisen effektiv bew\u00e4ltigen wollen, sollten genauer auf Social Media Kan\u00e4le wie beispielsweise Twitter achten.","og_url":"https:\/\/www.m-q.ch\/en\/crisis-management-vs-partial-publicity\/","og_site_name":"MQ Management und Qualit\u00e4t","article_publisher":"https:\/\/www.facebook.com\/ManagementUndQualitaet","article_published_time":"2016-08-02T13:48:01+00:00","article_modified_time":"2017-03-01T09:04:49+00:00","og_image":[{"width":640,"height":424,"url":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg","type":"image\/jpeg"}],"author":"galledia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"galledia","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#article","isPartOf":{"@id":"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/"},"author":{"name":"galledia","@id":"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/c0139a2c55a374db6df2cde78ec87148"},"headline":"Krisen-Management vs. Teil\u00f6ffentlichkeit","datePublished":"2016-08-02T13:48:01+00:00","dateModified":"2017-03-01T09:04:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/"},"wordCount":312,"commentCount":0,"publisher":{"@id":"https:\/\/www.m-q.ch\/fr\/#organization"},"image":{"@id":"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg","keywords":["Business Excellence","Management und Unternehmensf\u00fchrung"],"articleSection":["Business Excellence"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/","url":"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/","name":"Crisis management vs. partial publicity - MQ Management and Quality","isPartOf":{"@id":"https:\/\/www.m-q.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#primaryimage"},"image":{"@id":"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg","datePublished":"2016-08-02T13:48:01+00:00","dateModified":"2017-03-01T09:04:49+00:00","description":"Crisis management: insiders who want to manage crises effectively should pay closer attention to social media channels such as Twitter.","breadcrumb":{"@id":"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#primaryimage","url":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg","contentUrl":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg","width":640,"height":424,"caption":"Ansichtssache: Gehirnersch\u00fctterungen und deren Sp\u00e4tfolgen im Football. (Bild: zVg)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.m-q.ch\/krisen-management-vs-teiloeffentlichkeit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Business Excellence","item":"https:\/\/www.m-q.ch\/kategorie\/business_excellence\/"},{"@type":"ListItem","position":2,"name":"Krisen-Management vs. Teil\u00f6ffentlichkeit"}]},{"@type":"WebSite","@id":"https:\/\/www.m-q.ch\/fr\/#website","url":"https:\/\/www.m-q.ch\/fr\/","name":"MQ Management and Quality","description":"Platform for integrated management systems.","publisher":{"@id":"https:\/\/www.m-q.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.m-q.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.m-q.ch\/fr\/#organization","name":"Galledia Trade Media AG","url":"https:\/\/www.m-q.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.m-q.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/12\/cropped-logo_small.png","contentUrl":"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/12\/cropped-logo_small.png","width":512,"height":512,"caption":"Galledia Fachmedien AG"},"image":{"@id":"https:\/\/www.m-q.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ManagementUndQualitaet","https:\/\/www.linkedin.com\/showcase\/17982321\/admin\/"]},{"@type":"Person","@id":"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/c0139a2c55a374db6df2cde78ec87148","name":"galledia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/66edf527eac29e9a5eb25bcada01f61a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/66edf527eac29e9a5eb25bcada01f61a?s=96&d=mm&r=g","caption":"galledia"},"url":"https:\/\/www.m-q.ch\/en\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/posts\/524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/comments?post=524"}],"version-history":[{"count":2,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/posts\/524\/revisions"}],"predecessor-version":[{"id":1073,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/posts\/524\/revisions\/1073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/media\/155"}],"wp:attachment":[{"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/media?parent=524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/categories?post=524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.m-q.ch\/en\/wp-json\/wp\/v2\/tags?post=524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}