{"id":1225,"date":"2017-03-07T16:16:41","date_gmt":"2017-03-07T15:16:41","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=1225"},"modified":"2017-03-08T15:42:17","modified_gmt":"2017-03-08T14:42:17","slug":"de-nombreux-groupes-pharmaceutiques-ne-se-soucient-pas-de-la-protection-des-donnees","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/vielen-pharmakonzernen-ist-datenschutz-egal\/","title":{"rendered":"De nombreuses entreprises pharmaceutiques ne se soucient pas de la protection des donn\u00e9es"},"content":{"rendered":"
\"\"
De nombreux utilisateurs sont tr\u00e8s laxistes en ce qui concerne les informations personnelles qu'ils communiquent aux entreprises pharmaceutiques. (Image : depositphots_nenetus)<\/figcaption><\/figure>\n

L'\u00e9tude par absolut montre des lacunes dans la protection des donn\u00e9es des entreprises pharmaceutiques. Le traitement des donn\u00e9es des clients par les soci\u00e9t\u00e9s pharmaceutiques est particuli\u00e8rement alarmant. 66 % des entreprises exigent de leurs clients plus de donn\u00e9es que ce qui est autoris\u00e9 lors de l'inscription \u00e0 la newsletter. Cette valeur est sup\u00e9rieure de 23 points de pourcentage \u00e0 la moyenne de l'ensemble des industries.<\/p>\n

Dans le cadre de l'enqu\u00eate, 166 entreprises du secteur de la sant\u00e9 ont \u00e9t\u00e9 examin\u00e9es en ce qui concerne la qualit\u00e9 de leur marketing par courrier \u00e9lectronique et par bulletin d'information sur la base de plus de 40 crit\u00e8res individuels. Les pharmacies par correspondance laissent les assureurs maladie et les entreprises pharmaceutiques loin derri\u00e8re. Les abonn\u00e9s sont trop souvent laiss\u00e9s dans l'ignorance en ce qui concerne l'utilisation de ces donn\u00e9es : Pr\u00e8s de 40 % des entreprises ne pr\u00e9cisent pas comment et dans quelle mesure les informations personnelles sont utilis\u00e9es lors de l'abonnement \u00e0 la lettre d'information, explique l'expert.<\/p>\n

Pas d'empreinte l\u00e9galement conforme<\/strong><\/p>\n

M\u00eame si le courrier \u00e9lectronique dit de bienvenue devrait faire partie int\u00e9grante de tout r\u00e9pertoire de marketing par courrier \u00e9lectronique apr\u00e8s l'enregistrement, dans 36 % des cas, cette possibilit\u00e9 de contact est supprim\u00e9e. D'autre part, les entreprises qui envoient un courriel de bienvenue sont tr\u00e8s ouvertes \u00e0 l'obligation d'\u00e9tiquetage. Ainsi, 80 % des entreprises ne disposent pas d'une empreinte compl\u00e8te et donc juridiquement s\u00fbre, 40 % s'en passent m\u00eame compl\u00e8tement. Ainsi, les entreprises risquent des avertissements co\u00fbteux et leur r\u00e9putation.<\/p>\n

Bien que de nombreuses entreprises du secteur de la sant\u00e9 s'engagent activement dans le marketing par courrier \u00e9lectronique, la qualit\u00e9 de ce dernier laisse souvent \u00e0 d\u00e9sirer. Si les pharmacies de vente par correspondance brillent par leur processus d'enregistrement convivial et leurs bons e-mails, les entreprises pharmaceutiques font partie des retardataires. Cela est principalement d\u00fb \u00e0 l'acquisition d'adresses : Pour la moiti\u00e9 de ces entreprises, vous devez rechercher activement l'inscription \u00e0 la newsletter sur le site web.<\/p>\n

Avec une moyenne de 42 %, l'acquisition d'adresses est en fait la force de l'industrie. Avec cette valeur, elle peut facilement concurrencer les banques ou les fournisseurs d'\u00e9nergie et se trouve m\u00eame juste derri\u00e8re le secteur de la vente par correspondance.<\/p>\n

Toutefois, il est alarmant de constater que pr\u00e8s de 30 % des entreprises interrog\u00e9es attendent toujours plus de trois mois apr\u00e8s avoir r\u00e9ussi \u00e0 obtenir les adresses de leurs clients avant d'envoyer leurs bulletins d'information.<\/p>\n

De plus amples informations sur l'\u00e9tude sont disponibles \u00e0 l'adresse suivante www.pharmastudie.de<\/a><\/em><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Die Studie von absolit zeigt L\u00fccken im Datenschutz von Pharmakonzernen. Besonders der Umgang von Pharmaunternehmen mit den Kundendaten ist erschreckend. 66 Prozent der Konzerne verlangen bei der Anmeldung zum Newsletter mehr Daten von ihren Kunden als erlaubt. Dieser Wert liegt 23 Prozentpunkte \u00fcber dem Durchschnitt aller Branchen. F\u00fcr die Erhebung wurden 166 Unternehmen der Gesundheitsbranche […]<\/p>\n","protected":false},"author":35,"featured_media":1226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,1],"tags":[3382,3478,3479],"class_list":["post-1225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-risikomanagement","category-unkategorisiert","tag-datenschutz","tag-korrespondenz","tag-pharmaunternehmen"],"acf":[],"yoast_head":"\nVielen Pharmakonzernen ist Datenschutz egal - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Die Mehrheit der Pharmakonzerne missachtet den Datenschutz rigoros, wenn es um den direkten Kundendialog geht.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/fr\/de-nombreux-groupes-pharmaceutiques-ne-se-soucient-pas-de-la-protection-des-donnees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vielen Pharmakonzernen ist Datenschutz egal - MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"og:description\" content=\"Die Mehrheit der Pharmakonzerne missachtet den Datenschutz rigoros, wenn es um den direkten Kundendialog geht.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/fr\/de-nombreux-groupes-pharmaceutiques-ne-se-soucient-pas-de-la-protection-des-donnees\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-07T15:16:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-08T14:42:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/03\/Vielen-Pharmakonzernen-ist-Datenschutz-egal-mq-management-u-qualit\u00e4t.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roger Str\u00e4ssle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Str\u00e4ssle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/vielen-pharmakonzernen-ist-datenschutz-egal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/vielen-pharmakonzernen-ist-datenschutz-egal\/\"},\"author\":{\"name\":\"Roger Str\u00e4ssle\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/47d540e081acd98ccbeb69b55df653d7\"},\"headline\":\"Vielen Pharmakonzernen ist Datenschutz egal\",\"datePublished\":\"2017-03-07T15:16:41+00:00\",\"dateModified\":\"2017-03-08T14:42:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/vielen-pharmakonzernen-ist-datenschutz-egal\/\"},\"wordCount\":346,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/vielen-pharmakonzernen-ist-datenschutz-egal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/03\/Vielen-Pharmakonzernen-ist-Datenschutz-egal-mq-management-u-qualit\u00e4t.jpg\",\"keywords\":[\"Datenschutz\",\"Korrespondenz\",\"Pharmaunternehmen\"],\"articleSection\":[\"Risikomanagement\",\"Unkategorisiert\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/vielen-pharmakonzernen-ist-datenschutz-egal\/\",\"url\":\"https:\/\/www.m-q.ch\/vielen-pharmakonzernen-ist-datenschutz-egal\/\",\"name\":\"Vielen Pharmakonzernen ist Datenschutz egal - 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