{"id":13931,"date":"2021-03-25T08:38:29","date_gmt":"2021-03-25T07:38:29","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=13931"},"modified":"2021-03-30T10:14:51","modified_gmt":"2021-03-30T08:14:51","slug":"faelschungen-suisse","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/faelschungen-schweiz\/","title":{"rendered":"La contrefa\u00e7on co\u00fbte cher \u00e0 la Suisse"},"content":{"rendered":"
\"Marques
\u00a9 zVg<\/figcaption><\/figure>\n

Le commerce mondial de produits \"suisses\" contrefaits, tels que des montres, des appareils m\u00e9nagers ou des m\u00e9dicaments, cause des dommages \u00e9conomiques tr\u00e8s importants en Suisse, en plus de certaines cons\u00e9quences sanitaires. En 2018, des clients du monde entier ont pay\u00e9 plus de 2 milliards de francs suisses pour des produits \"suisses\" contrefaits - en croyant acheter un original. A long terme, cela menace la bonne r\u00e9putation des entreprises suisses. C'est ce que montre une nouvelle \u00e9tude de l'Organisation de coop\u00e9ration et de d\u00e9veloppement \u00e9conomiques (OCDE) command\u00e9e par l'Institut f\u00e9d\u00e9ral de la propri\u00e9t\u00e9 intellectuelle (IPI).<\/p>\n

En plus de la bonne r\u00e9putation, les ventes en p\u00e2tissent \u00e9galement : Les entreprises suisses ont \u00e9t\u00e9 escroqu\u00e9es d'environ 4,5 milliards de francs de chiffre d'affaires en 2018. Le secteur de l'horlogerie et de la bijouterie a \u00e9t\u00e9 le plus durement touch\u00e9. Elle a perdu environ 2 milliards de francs de chiffre d'affaires. Mais les contrefacteurs ont \u00e9galement cibl\u00e9 les produits des industries des machines, de l'\u00e9lectricit\u00e9 et du m\u00e9tal : Le chiffre d'affaires de ces industries a \u00e9t\u00e9 r\u00e9duit d'environ 1,2 milliard de francs. D'autres produits fr\u00e9quemment contrefaits avec un label suisse \u00e9taient des v\u00eatements et des chaussures. Depuis l'apparition de la pand\u00e9mie de Corona et en raison de l'augmentation du commerce en ligne, les m\u00e9dicaments contrefaits sont \u00e9galement de plus en plus saisis.<\/p>\n

Selon l'OCDE, la grande majorit\u00e9 des \"faux suisses\" provenaient de Chine et de Hong Kong, suivis de Singapour et de la Turquie. L'Inde \u00e9tait \u00e9galement impliqu\u00e9e dans la contrefa\u00e7on de m\u00e9dicaments.\u00a0<\/strong><\/p>\n

Le mauvais jeu co\u00fbte des milliers d'emplois<\/strong><\/p>\n

Moins de rotation signifie aussi moins d'emplois : Selon l'OCDE, les entreprises suisses auraient pu offrir plus de 10 000 emplois suppl\u00e9mentaires en 2018 sans le secteur de la contrefa\u00e7on. \u00c0 elle seule, l'industrie de l'horlogerie et de la bijouterie a perdu quatre emplois sur dix. Mais le secteur public a \u00e9galement \u00e9t\u00e9 touch\u00e9 : Selon les estimations des auteurs de l'\u00e9tude, elle a perdu des revenus s'\u00e9levant \u00e0 pr\u00e8s de 160 millions de francs suisses.<\/p>\n

Pour cette \u00e9tude, l'OCDE a pris en compte toutes les contrefa\u00e7ons saisies dans le monde, qui violaient principalement les droits de marque des entreprises suisses. Les auteurs ont tenu compte du fait que les consommateurs ont d\u00e9lib\u00e9r\u00e9ment achet\u00e9 une contrefa\u00e7on dans environ la moiti\u00e9 des cas ; un tel achat ne peut donc en grande partie se substituer \u00e0 l'achat d'un produit original.\u00a0<\/strong><\/p>\n

Action accrue des autorit\u00e9s et de l'industrie<\/strong><\/p>\n

Gr\u00e2ce \u00e0 cette \u00e9tude, l'impact de l'industrie mondiale de la contrefa\u00e7on sur la Suisse a \u00e9t\u00e9 quantifi\u00e9 pour la premi\u00e8re fois. \"Les pertes sont si consid\u00e9rables qu'elles n\u00e9cessitent une action d\u00e9cisive de notre part \u00e0 tous\", d\u00e9clare Anastasia Li-Treyer, directrice g\u00e9n\u00e9rale de l'association suisse des produits de marque Promarca et pr\u00e9sidente de la Plateforme suisse contre la contrefa\u00e7on et le piratage. \"STOP A LA PIRATERIE<\/a>\" aux r\u00e9sultats.<\/p>\n

Les autorit\u00e9s et l'industrie travaillent d\u00e9j\u00e0 ensemble pour lutter contre le secteur de la contrefa\u00e7on, par exemple avec des campagnes de sensibilisation des consommateurs. Pour M. Li-Treyer, l'\u00e9tude constitue une base solide pour la prise de d\u00e9cisions afin de pouvoir - avec les responsables politiques - d\u00e9jouer les machinations des contrefacteurs de mani\u00e8re encore plus cibl\u00e9e. \u00c0 l'avenir, par exemple, l'IPI travaillera encore plus intens\u00e9ment \u00e0 l'\u00e9laboration de normes minimales pour l'application des droits de propri\u00e9t\u00e9 intellectuelle dans les accords de libre-\u00e9change. L'objectif est de d\u00e9couvrir et d'arr\u00eater les activit\u00e9s des contrefacteurs l\u00e0 o\u00f9 commence l'atteinte aux droits.<\/p>\n

Source : Institut f\u00e9d\u00e9ral suisse de la propri\u00e9t\u00e9 intellectuelle<\/em><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Der weltweite Handel mit gef\u00e4lschten \u00abSchweizer\u00bb Produkten wie Uhren, Haushaltsger\u00e4ten oder Medikamenten verursacht in der Schweiz nebst teilweise gesundheitlichen Folgen sehr grosse wirtschaftliche Sch\u00e4den. So zahlten 2018 Kundinnen und Kunden auf der ganzen Welt \u00fcber 2 Milliarden Franken f\u00fcr gef\u00e4lschte \u00abSchweizer\u00bb Produkte \u2013 im Glauben, ein Original zu erwerben. Langfristig bedroht das den guten Ruf […]<\/p>\n","protected":false},"author":35,"featured_media":13932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-13931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-risikomanagement"],"acf":[],"yoast_head":"\nF\u00e4lschungen kommen die Schweiz teuer zu stehen - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"F\u00e4lschungen schadet dem guten Ruf von Schweizer Unternehmen und schm\u00e4lert ihre Ums\u00e4tze j\u00e4hrlich in Milliardenh\u00f6he.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/fr\/faelschungen-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00e4lschungen kommen die Schweiz teuer zu stehen - 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