{"id":14044,"date":"2021-04-04T08:54:07","date_gmt":"2021-04-04T06:54:07","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=14044"},"modified":"2021-04-12T15:34:41","modified_gmt":"2021-04-12T13:34:41","slug":"unis-contre-labus-de-swissness","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/vereint-gegen-swissness-missbrauch\/","title":{"rendered":"Unis contre les abus de Swissness"},"content":{"rendered":"
\"L\u00e9gislation
\u00a9 Depositphotos, yulan<\/figcaption><\/figure>\n

Depuis le 1er janvier 2017, des r\u00e8gles juridiques s'appliquent aux produits et aux services que les producteurs souhaitent annoncer avec Swissness, par exemple avec une croix suisse ou \"Swiss Made\". Ces r\u00e8gles visent \u00e0 prot\u00e9ger la marque \"Suisse\" contre toute utilisation abusive et \u00e0 garantir \u00e0 long terme un avantage concurrentiel important aux entreprises produisant en Suisse. La l\u00e9gislation Swissness rapporte 1,4 milliard de francs suisses par an \u00e0 l'\u00e9conomie suisse. Les resquilleurs nationaux et \u00e9trangers veulent \u00e9galement en profiter.<\/p>\n

Apr\u00e8s une baisse les ann\u00e9es pr\u00e9c\u00e9dentes, le nombre de cas d'abus de Swissness en Suisse a atteint un nouveau pic en 2020. L'IPI est devenu actif dans 280 cas. Elle re\u00e7oit de plus en plus d'informations pertinentes de la part du public, qui consid\u00e8re la suissitude comme un bien collectif et s'inqui\u00e8te lorsque la croix suisse est utilis\u00e9e \u00e0 tort.<\/p>\n

Les douanes d\u00e9truisent les marchandises portant l'embl\u00e8me du CH <\/strong><\/p>\n

Les armoiries de la Suisse sont r\u00e9serv\u00e9es par la loi \u00e0 la seule Conf\u00e9d\u00e9ration helv\u00e9tique et - contrairement \u00e0 la croix suisse - ne peuvent \u00eatre utilis\u00e9es \u00e0 des fins commerciales. La douane confisque les marchandises portant les armoiries de la Suisse et les d\u00e9truit \u00e0 la demande de l'IPI. Depuis l'introduction de la l\u00e9gislation Swissness, cette proc\u00e9dure a conduit \u00e0 la destruction de dix envois d'importation. En collaboration avec l'Administration f\u00e9d\u00e9rale des douanes, les abus correspondants en Suisse sont ainsi efficacement r\u00e9prim\u00e9s.<\/p>\n

Swissness Enforcement Association - Une alliance de d\u00e9fense forte pour la marque Suisse<\/strong><\/p>\n

Ce qui fonctionne bien chez nous doit \u00eatre encore mieux \u00e0 l'\u00e9tranger. L\u00e0-bas, le succ\u00e8s de l'application de la loi Swissness n\u00e9cessite des forces combin\u00e9es. C'est ce que confirme une \u00e9tude publi\u00e9e par le Conseil f\u00e9d\u00e9ral en d\u00e9cembre 2020. En effet, les lois suisses ne s'appliquent qu'\u00e0 la Suisse. Les exportateurs de marchandises, de denr\u00e9es alimentaires et de services ne peuvent pas b\u00e9n\u00e9ficier du \"bonus Swissness\" \u00e0 l'\u00e9tranger si des indications de provenance suisses y sont \u00e9galement utilis\u00e9es par des personnes non autoris\u00e9es.<\/p>\n

Depuis des ann\u00e9es, des associations professionnelles, des entreprises et l'IPI luttent individuellement contre l'utilisation abusive de la croix et des armoiries suisses. Afin de surveiller les march\u00e9s \u00e0 l'\u00e9chelle mondiale et de d\u00e9velopper conjointement le savoir-faire en mati\u00e8re d'instruments nationaux de lutte contre les abus, les principaux acteurs de l'application l\u00e9gale du Swissness ont fond\u00e9 la Swissness Enforcement Association. Le bien collectif de la suissitude ne peut \u00eatre pr\u00e9serv\u00e9 que si chacun s'y engage. C'est l'avis des auteurs de l'\u00e9tude sur l'application juridique de la suissitude en Suisse et \u00e0 l'\u00e9tranger. Le partenariat public-priv\u00e9 Swissness Enforcement est largement approuv\u00e9 par les utilisateurs de Swissness interrog\u00e9s.<\/p>\n

Communiqu\u00e9 de presse Institut f\u00e9d\u00e9ral de la propri\u00e9t\u00e9 intellectuelle<\/em><\/p>\n

 <\/p>\n

Plus d'articles sur le sujet : La marque \"Suisse\" est prot\u00e9g\u00e9e de mani\u00e8re ad\u00e9quate, mais...<\/a><\/em><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Seit dem 1. Januar 2017 gelten gesetzliche Regeln f\u00fcr Erzeugnisse und Dienstleistungen, welche die Produzenten mit Swissness, beispielsweise mit einem Schweizerkreuz oder „Swiss Made“, bewerben wollen. Diese Regeln sollen die Marke „Schweiz“ vor Missbrauch sch\u00fctzen und in der Schweiz produzierenden Unternehmen einen wichtigen Wettbewerbsvorteil langfristig sichern. Die Swissness-Gesetzgebung bringt der Schweizer Volkwirtschaft j\u00e4hrlich 1,4 Milliarden […]<\/p>\n","protected":false},"author":35,"featured_media":14045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[4886,4825,3448,4593],"class_list":["post-14044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-risikomanagement","tag-eidgenoessisches-institut-fuer-geistiges-eigentum","tag-ige","tag-swiss-made","tag-swissness"],"acf":[],"yoast_head":"\nVereint gegen Swissness-Missbrauch - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Das Eidgen\u00f6ssische Institut f\u00fcr Geistiges Eigentum (IGE) wurde im letzten Jahr in 280 Swissness-Missbrauchsf\u00e4llen aktiv.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/fr\/unis-contre-labus-de-swissness\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vereint gegen Swissness-Missbrauch - MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"og:description\" content=\"Das Eidgen\u00f6ssische Institut f\u00fcr Geistiges Eigentum (IGE) wurde im letzten Jahr in 280 Swissness-Missbrauchsf\u00e4llen aktiv.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/fr\/unis-contre-labus-de-swissness\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-04T06:54:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-12T13:34:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2021\/04\/Depositphotos_198956266_s-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roger Str\u00e4ssle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Str\u00e4ssle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/vereint-gegen-swissness-missbrauch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/vereint-gegen-swissness-missbrauch\/\"},\"author\":{\"name\":\"Roger Str\u00e4ssle\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/47d540e081acd98ccbeb69b55df653d7\"},\"headline\":\"Vereint gegen Swissness-Missbrauch\",\"datePublished\":\"2021-04-04T06:54:07+00:00\",\"dateModified\":\"2021-04-12T13:34:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/vereint-gegen-swissness-missbrauch\/\"},\"wordCount\":415,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/vereint-gegen-swissness-missbrauch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2021\/04\/Depositphotos_198956266_s-2019.jpg\",\"keywords\":[\"Eidgen\u00f6ssisches Institut f\u00fcr Geistiges Eigentum\",\"IGE\",\"Swiss Made\",\"Swissness\"],\"articleSection\":[\"Risikomanagement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/vereint-gegen-swissness-missbrauch\/\",\"url\":\"https:\/\/www.m-q.ch\/vereint-gegen-swissness-missbrauch\/\",\"name\":\"Vereint gegen Swissness-Missbrauch - 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