{"id":1478,"date":"2017-05-22T11:55:51","date_gmt":"2017-05-22T09:55:51","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=1478"},"modified":"2020-02-18T16:25:17","modified_gmt":"2020-02-18T15:25:17","slug":"enquete-les-exportateurs-suisses-de-pme-misent-sur-des-modeles-dentreprise-innovants","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/enquete-les-exportateurs-suisses-de-pme-misent-sur-des-modeles-dentreprise-innovants\/","title":{"rendered":"Enqu\u00eate : les PME suisses exportatrices misent sur des mod\u00e8les d'entreprise innovants"},"content":{"rendered":"
\"\"
Un cargo \u00e0 Gdansk, en Pologne. (Image : Depositphotos).<\/figcaption><\/figure>\n

Le franc fort continue de peser lourdement sur les PME suisses exportatrices. Dans le m\u00eame temps, les nouvelles technologies et des concurrents tels que Uber ou AirBnB bouleversent la situation sur de nombreux march\u00e9s cibles. 85 % des personnes interrog\u00e9es ressentent aujourd'hui une pression concurrentielle plus forte qu'il y a cinq \u00e0 dix ans. 79 % d'entre eux estiment que leur mod\u00e8le d'entreprise ne fonctionnera plus comme aujourd'hui dans les ann\u00e9es \u00e0 venir et rel\u00e8vent d\u00e9j\u00e0 ce d\u00e9fi.<\/p>\n

Devenir un leader de l'innovation pour les mod\u00e8les d'entreprise<\/strong><\/p>\n

\"Nos entreprises sont connues dans le monde entier pour la qualit\u00e9 de leurs produits et services. Mais pour survivre sur les march\u00e9s mondiaux de l'avenir, nous devons aller plus loin et devenir des leaders en mati\u00e8re d'innovation pour les mod\u00e8les commerciaux\", commente Daniel K\u00fcng, CEO Switzerland Global Enterprise.<\/p>\n

Des id\u00e9es intelligentes pour exporter avec succ\u00e8s<\/strong><\/p>\n

De nombreuses PME prouvent d\u00e9j\u00e0 qu'il est possible de d\u00e9velopper des mod\u00e8les commerciaux innovants m\u00eame avec peu de ressources. Les quatre exemples de Elite Beds SA, Ifolor AG<\/a>Berlinger AG et Berhalter AG dans l'enqu\u00eate S-GE d\u00e9montrent leur approche. Avant tout, il est important d'\u00eatre cr\u00e9atif et de sortir des sentiers battus, par exemple en adoptant des id\u00e9es provenant d'autres industries.<\/p>\n

La majorit\u00e9 des personnes interrog\u00e9es n'exploitent pas encore ce potentiel. Seule la moiti\u00e9 des PME travaillent avec des partenariats d'innovation cibl\u00e9s et seulement un tiers environ travaillent en r\u00e9seau avec d'autres entreprises de leur propre secteur ou au-del\u00e0.<\/p>\n

\"La grande majorit\u00e9 des PME sont pleinement conscientes qu'elles doivent repenser leur mod\u00e8le d'entreprise. Ils doivent maintenant relever ce d\u00e9fi de mani\u00e8re encore plus consciente et sortir des sentiers battus. Car l'adaptation intelligente du mod\u00e8le commercial \u00e0 chaque march\u00e9 cible individuel est la condition pr\u00e9alable \u00e0 la comp\u00e9titivit\u00e9 internationale\", d\u00e9clare Daniel K\u00fcng.<\/p>\n

Vous pouvez lire l'\u00e9tude compl\u00e8te avec les quatre exemples d'entreprises et un commentaire de Tamara Carleton, sp\u00e9cialiste de l'innovation dans la Silicon Valley, \u00e0 l'adresse suivante t\u00e9l\u00e9charger ici<\/a>.<\/em><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Le franc fort continue de peser lourd sur les PME exportatrices suisses. Parall\u00e8lement, les nouvelles technologies et les concurrents comme Uber ou AirBnB bouleversent les conditions sur de nombreux march\u00e9s cibles. 85 pour cent des personnes interrog\u00e9es ressentent aujourd'hui une plus grande pression concurrentielle qu'il y a cinq \u00e0 dix ans. 79 pour cent pensent que leur mod\u00e8le commercial [...].<\/p>","protected":false},"author":35,"featured_media":1479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3510,3399,3556,3362],"class_list":["post-1478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-export","tag-innovation","tag-schweizer-kmu","tag-studie"],"acf":[],"yoast_head":"\nUmfrage: Schweizer KMU Exporteure setzen auf innovative Gesch\u00e4ftsmodelle - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Der starke Franken und zunehmende Konkurrenz belasten Schweizer KMU. 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