{"id":20254,"date":"2024-08-28T05:34:59","date_gmt":"2024-08-28T03:34:59","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=20254"},"modified":"2024-08-27T15:44:05","modified_gmt":"2024-08-27T13:44:05","slug":"scholtysik-remporte-le-mandat-strategique-du-plus-grand-groupe-suisse-de-cliniques-de-readaptation","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/scholtysik-remporte-le-mandat-strategique-du-plus-grand-groupe-suisse-de-cliniques-de-readaptation\/","title":{"rendered":"Scholtysik remporte le mandat de strat\u00e9gie du plus grand groupe suisse de cliniques de r\u00e9adaptation"},"content":{"rendered":"
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La fusion des cliniques Valens et des Z\u00fcrcher Rehazentren donne naissance au plus grand prestataire de r\u00e9\u00e9ducation m\u00e9dicale de Suisse. (Image : www.scholtysik.ch)<\/figcaption><\/figure>\n

Les besoins en r\u00e9\u00e9ducation m\u00e9dicale augmentent fortement en Suisse, car la population croissante ne cesse de vieillir et la proportion de malades chroniques augmente. En ao\u00fbt 2023, les Z\u00fcrcher Rehazentren et les Kliniken Valens d\u00e9cident d'unir leurs forces. Cette fusion donne naissance au plus grand prestataire complet de r\u00e9\u00e9ducation m\u00e9dicale de Suisse, avec 12 cliniques stationnaires et ambulatoires et plus de 2200 collaborateurs. Dans le nouveau groupe de cliniques, pr\u00e8s de 10 000 patients b\u00e9n\u00e9ficieront chaque ann\u00e9e d'une r\u00e9\u00e9ducation globale et personnalis\u00e9e. En tant qu'excellente organisation, le groupe de cliniques a \u00e9t\u00e9 d\u00e9sign\u00e9 laur\u00e9at du prix ESPRIX le 23 avril 2024, en reconnaissance de sa gestion de la qualit\u00e9 selon le mod\u00e8le EFQM.<\/p>\n

Positionnement, naming et strat\u00e9gie de portefeuille de marques du nouveau groupe de cliniques<\/strong><\/h3>\n

Dans le cadre du processus d'int\u00e9gration pr\u00e9vu sur plusieurs ann\u00e9es, il s'agit entre autres de d\u00e9finir la strat\u00e9gie de marque pour le nouveau groupe de cliniques. Scholtysik remporte le mandat \u00e0 l'issue d'un processus d'\u00e9valuation en plusieurs \u00e9tapes. L'agence convainc les responsables par son approche structur\u00e9e et sa longue exp\u00e9rience en mati\u00e8re de branding strat\u00e9gique. Scholtysik va tout d'abord analyser le positionnement du nouveau groupe de cliniques ainsi que des diff\u00e9rents sites et offres. Sur cette base, le futur portefeuille de marques, la d\u00e9nomination et la nouvelle image de marque globale seront d\u00e9velopp\u00e9s en collaboration avec le client.<\/p>\n

Source : www.scholtysik.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

La fusion des cliniques Valens et des Z\u00fcrcher Rehazentren donne naissance au plus grand prestataire de r\u00e9\u00e9ducation m\u00e9dicale de Suisse. Scholtysik est charg\u00e9 de d\u00e9velopper la strat\u00e9gie de marque pour le groupe de cliniques fusionn\u00e9. Scholtysik s'impose dans un processus d'\u00e9valuation en plusieurs \u00e9tapes.<\/p>","protected":false},"author":380,"featured_media":20256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3303],"tags":[3836,3327,5568,3352],"class_list":["post-20254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qualitaetsmanagement","tag-fusion","tag-qualitaetsmanagement","tag-rehaklinik-gruppe","tag-unternehmen"],"acf":[],"yoast_head":"\nScholtysik gewinnt Strategie-Mandat der gr\u00f6ssten Schweizer Rehaklinik-Gruppe - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Mit dem Zusammenschluss der Kliniken Valens und der Z\u00fcrcher Rehazentren entsteht der gr\u00f6sste Anbieter f\u00fcr medizinische Rehabilitation in der Schweiz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/fr\/scholtysik-remporte-le-mandat-strategique-du-plus-grand-groupe-suisse-de-cliniques-de-readaptation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scholtysik gewinnt Strategie-Mandat der gr\u00f6ssten Schweizer Rehaklinik-Gruppe\" \/>\n<meta property=\"og:description\" content=\"Mit dem Zusammenschluss der Kliniken Valens und der Z\u00fcrcher Rehazentren entsteht der gr\u00f6sste Anbieter f\u00fcr medizinische Rehabilitation in der Schweiz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/fr\/scholtysik-remporte-le-mandat-strategique-du-plus-grand-groupe-suisse-de-cliniques-de-readaptation\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-28T03:34:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2024\/08\/scholtysik_fusion_valens_zhreha_Bild1_ps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adelisa Kalajdzini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Scholtysik gewinnt Strategie-Mandat der gr\u00f6ssten Schweizer Rehaklinik-Gruppe\" \/>\n<meta name=\"twitter:description\" content=\"Mit dem #Zusammenschluss der #Kliniken #Valens und der #Z\u00fcrcher #Rehazentren entsteht der gr\u00f6sste Anbieter f\u00fcr medizinische #Rehabilitation in der #Schweiz.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2024\/08\/scholtysik_fusion_valens_zhreha_Bild1_ps.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adelisa Kalajdzini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/scholtysik-gewinnt-strategie-mandat-der-groessten-schweizer-rehaklinik-gruppe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/scholtysik-gewinnt-strategie-mandat-der-groessten-schweizer-rehaklinik-gruppe\/\"},\"author\":{\"name\":\"Adelisa Kalajdzini\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/4ebe2e04afdd80427ae9c9069dde7175\"},\"headline\":\"Scholtysik gewinnt Strategie-Mandat der gr\u00f6ssten Schweizer Rehaklinik-Gruppe\",\"datePublished\":\"2024-08-28T03:34:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/scholtysik-gewinnt-strategie-mandat-der-groessten-schweizer-rehaklinik-gruppe\/\"},\"wordCount\":239,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/scholtysik-gewinnt-strategie-mandat-der-groessten-schweizer-rehaklinik-gruppe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2024\/08\/scholtysik_fusion_valens_zhreha_Bild1_ps.jpg\",\"keywords\":[\"Fusion\",\"Qualit\u00e4tsmanagement\",\"Rehaklinik-Gruppe\",\"Unternehmen\"],\"articleSection\":[\"Qualit\u00e4tsmanagement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/scholtysik-gewinnt-strategie-mandat-der-groessten-schweizer-rehaklinik-gruppe\/\",\"url\":\"https:\/\/www.m-q.ch\/scholtysik-gewinnt-strategie-mandat-der-groessten-schweizer-rehaklinik-gruppe\/\",\"name\":\"Scholtysik gewinnt Strategie-Mandat der gr\u00f6ssten Schweizer Rehaklinik-Gruppe - 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