{"id":21420,"date":"2025-04-30T08:51:57","date_gmt":"2025-04-30T06:51:57","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=21420"},"modified":"2025-04-30T08:51:57","modified_gmt":"2025-04-30T06:51:57","slug":"siqt-quality-ranking-rausch-prend-la-premiere-place","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/siqt-quality-ranking-rausch-prend-la-premiere-place\/","title":{"rendered":"Classement qualit\u00e9 SIQT : RAUSCH occupe la premi\u00e8re place"},"content":{"rendered":"
\"\"
Les consommatrices et consommateurs appr\u00e9cient beaucoup la grande qualit\u00e9 des produits de RAUSCH. (Image : Rausch AG Kreuzlingen)<\/figcaption><\/figure>\n

Dans notre \u00e8re num\u00e9rique, les marques sont omnipr\u00e9sentes. Les consommateurs sont constamment inond\u00e9s de strat\u00e9gies de contenu cibl\u00e9es, de marketing d'influence et de campagnes bas\u00e9es sur les donn\u00e9es. Malgr\u00e9 ces m\u00e9thodes modernes, une question reste cruciale : le produit tient-il les promesses du marketing ? Car seul celui qui convainc durablement les clients peut les fid\u00e9liser \u00e0 long terme. Des labels comme le classement de qualit\u00e9 SIQT offrent un cadre d'orientation pr\u00e9cieux aux consommateurs dans la jungle des marques. Le SIQT, l'Institut suisse pour des tests de qualit\u00e9, \u00e9tudie chaque ann\u00e9e quelles marques de fabricants sont particuli\u00e8rement appr\u00e9ci\u00e9es en Suisse. Dans la cinqui\u00e8me \u00e9dition de la s\u00e9rie d'\u00e9tudes \"Swiss Brand of the Year 2024\/25 - Moniteur des marques suisses\", plus de 1'200 marques issues de 84 segments de produits ont \u00e9t\u00e9 pass\u00e9es au crible. Plus de 235'000 avis de clients ont \u00e9t\u00e9 pris en compte dans l'\u00e9valuation.<\/p>\n

RAUSCH \u00e0 la premi\u00e8re place dans le segment de produits \"soins capillaires<\/strong><\/h3>\n

RAUSCH remporte le prix du meilleur rapport qualit\u00e9-prix dans le segment de produits \"soins capillaires\", pour lequel 3'198 \u00e9valuations ont \u00e9t\u00e9 enregistr\u00e9es. Cela prouve que les consommatrices et consommateurs appr\u00e9cient la haute qualit\u00e9 des produits et sont pr\u00eats \u00e0 payer un peu plus cher que pour les produits concurrents. Les produits de RAUSCH sont connus pour leurs ingr\u00e9dients de haute qualit\u00e9 et leur teneur \u00e9lev\u00e9e en extraits de plantes. De plus, l'entreprise maintient toute la cha\u00eene de cr\u00e9ation de valeur en Suisse, \u00e0 Kreuzlingen, dans le canton de Thurgovie. Outre le label prix\/performance, RAUSCH remporte \u00e9galement deux autres distinctions, \u00e0 savoir \"Satisfaction exceptionnelle des clients\" (1\u00e8re place) et \"Qualit\u00e9 exceptionnelle\" (1\u00e8re place). Notre rapport de fond (payant, paru dans l'\u00e9dition papier 3-4\/2025) donne un aper\u00e7u de la gestion de la qualit\u00e9.<\/a><\/p>\n

Sandra Banholzer, CEO de RAUSCH, est fi\u00e8re de cette distinction. \"La premi\u00e8re place dans le Moniteur suisse des marques est une confirmation de notre engagement \u00e0 offrir une satisfaction maximale des clients, une qualit\u00e9 et un excellent rapport qualit\u00e9-prix. Ces distinctions ne sont pas seulement une cons\u00e9cration pour notre entreprise familiale vieille de 135 ans, mais aussi la preuve \u00e9vidente que notre philosophie de produits durable et efficace a du succ\u00e8s aupr\u00e8s des consommateurs\".<\/p>\n

Le label de qualit\u00e9 sert de rep\u00e8re aux consommatrices et consommateurs<\/strong><\/h3>\n

Les labels de test influencent consid\u00e9rablement les d\u00e9cisions d'achat : 81 % des consommateurs \u00e9valuent mieux les produits labellis\u00e9s, 61 % des nouveaux clients les utilisent pour s'orienter et 41 % des clients et clientes existants se sentent confort\u00e9s. Les entreprises en profitent \u00e9galement : Les labels de test permettent de se diff\u00e9rencier de la concurrence, renforcent l'image de marque et encouragent la motivation des collaborateurs.<\/p>\n

Source : Rausch AG Kreuzlingen<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

La marque traditionnelle RAUSCH a \u00e9t\u00e9 \u00e9lue \u00e0 la premi\u00e8re place par les clientes et les clients du Moniteur suisse des marques dans le segment de produits \"soins capillaires\" en ce qui concerne le rapport qualit\u00e9\/prix.<\/p>","protected":false},"author":10,"featured_media":21421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3303],"tags":[3529,3327,5839],"class_list":["post-21420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qualitaetsmanagement","tag-award","tag-qualitaetsmanagement","tag-qualitaetsranking"],"acf":[],"yoast_head":"\nSIQT-Qualit\u00e4tsranking: RAUSCH belegt Platz 1 - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Die Traditionsmarke RAUSCH belegt im SIQT-Qualit\u00e4tsranking bez\u00fcglich Preis\/Leistung den ersten Platz im Produktsegment "Haarpflege".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/fr\/siqt-quality-ranking-rausch-prend-la-premiere-place\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SIQT-Qualit\u00e4tsranking: RAUSCH belegt Platz 1\" \/>\n<meta property=\"og:description\" content=\"Die Traditionsmarke RAUSCH belegt im SIQT-Qualit\u00e4tsranking bez\u00fcglich Preis\/Leistung den ersten Platz im Produktsegment "Haarpflege".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/fr\/siqt-quality-ranking-rausch-prend-la-premiere-place\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T06:51:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2025\/04\/SIQT-Qualitaetsranking-RAUSCH-belegt-Platz-1_MQ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"411\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#SIQT-Qualit\u00e4tsranking: RAUSCH belegt Platz 1\" \/>\n<meta name=\"twitter:description\" content=\"Die Traditionsmarke RAUSCH belegt im #SIQT-Qualit\u00e4tsranking bez\u00fcglich Preis\/Leistung den ersten Platz im Produktsegment "Haarpflege".\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2025\/04\/SIQT-Qualitaetsranking-RAUSCH-belegt-Platz-1_MQ.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Berner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/siqt-qualitaetsranking-rausch-belegt-platz-1\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/siqt-qualitaetsranking-rausch-belegt-platz-1\/\"},\"author\":{\"name\":\"Thomas Berner\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/a8711938b1cfb3f056dec70eaa0b42ab\"},\"headline\":\"SIQT-Qualit\u00e4tsranking: RAUSCH belegt Platz 1\",\"datePublished\":\"2025-04-30T06:51:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/siqt-qualitaetsranking-rausch-belegt-platz-1\/\"},\"wordCount\":401,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/siqt-qualitaetsranking-rausch-belegt-platz-1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2025\/04\/SIQT-Qualitaetsranking-RAUSCH-belegt-Platz-1_MQ.jpg\",\"keywords\":[\"Award\",\"Qualit\u00e4tsmanagement\",\"Qualit\u00e4tsranking\"],\"articleSection\":[\"Qualit\u00e4tsmanagement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/siqt-qualitaetsranking-rausch-belegt-platz-1\/\",\"url\":\"https:\/\/www.m-q.ch\/siqt-qualitaetsranking-rausch-belegt-platz-1\/\",\"name\":\"SIQT-Qualit\u00e4tsranking: RAUSCH belegt Platz 1 - 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