{"id":22176,"date":"2025-12-05T07:45:05","date_gmt":"2025-12-05T06:45:05","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=22176"},"modified":"2026-01-12T16:19:54","modified_gmt":"2026-01-12T15:19:54","slug":"la-gestion-du-transport-gagne-en-importance-strategique","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/transportmanagement-gewinnt-an-strategischer-bedeutung\/","title":{"rendered":"La gestion du transport gagne en importance strat\u00e9gique"},"content":{"rendered":"
\"\"
81% des chargeurs et prestataires logistiques interrog\u00e9s consid\u00e8rent la gestion du transport comme un \u00e9l\u00e9ment de diff\u00e9renciation ou un avantage concurrentiel strat\u00e9gique. (Image : Descartes)<\/figcaption><\/figure>\n

Descartes Systems Group, l'un des principaux fournisseurs de logiciels en tant que services pour les entreprises de logistique, a publi\u00e9 les r\u00e9sultats de sa neuvi\u00e8me enqu\u00eate annuelle de r\u00e9f\u00e9rence mondiale sur la gestion du transport. Pour cette \u00e9tude, Descartes et SAPIO Research ont interrog\u00e9 616 participants, compos\u00e9s \u00e0 parts \u00e9gales de prestataires de services logistiques (courtiers, transitaires et prestataires 3PL) et de chargeurs (fabricants, distributeurs et d\u00e9taillants), appartenant \u00e0 une multitude de secteurs diff\u00e9rents. L'objectif de l'enqu\u00eate \u00e9tait d'\u00e9valuer le r\u00f4le actuel de la gestion du transport, d'identifier les technologies et les strat\u00e9gies concurrentielles les plus efficaces et de donner un aper\u00e7u des investissements futurs dans l'informatique du transport. Les personnes interrog\u00e9es venaient des \u00c9tats-Unis, du Canada et d'Europe occidentale.<\/p>\n

Le transport n'est plus seulement un facteur de co\u00fbt<\/h3>\n

L'\u00e9tude montre que 81% des plus de 600 chargeurs et prestataires logistiques interrog\u00e9s consid\u00e8rent la gestion du transport comme un \u00e9l\u00e9ment de diff\u00e9renciation ou un avantage concurrentiel strat\u00e9gique. C'est la valeur la plus \u00e9lev\u00e9e depuis le d\u00e9but de l'\u00e9tude et cela montre \u00e0 quel point la gestion du transport contribue d\u00e9sormais au d\u00e9veloppement de l'entreprise et \u00e0 la satisfaction des clients. Dans le m\u00eame temps, la part de ceux qui consid\u00e8rent le transport uniquement comme un service de base ou sans importance diminue \u00e0 19% et atteint ainsi son niveau le plus bas depuis le d\u00e9but de l'enqu\u00eate.<\/p>\n

\u00abL'enqu\u00eate de cette ann\u00e9e montre clairement que le transport n'est plus seulement consid\u00e9r\u00e9 comme un facteur de co\u00fbt dans les entreprises, mais de plus en plus comme un moteur strat\u00e9gique de la valeur pour le client et de la croissance de l'activit\u00e9\u00bb, explique Mike Hane, directeur du marketing produit pour la gestion du transport chez Descartes, qui ajoute : \u00abSelon les r\u00e9sultats de l'\u00e9tude, ce changement est soutenu par des investissements accrus dans les syst\u00e8mes de gestion du transport (TMS) : Les entreprises s'efforcent d'int\u00e9grer davantage l'automatisation et l'IA dans leurs processus de gestion du transport afin d'am\u00e9liorer les performances et la valeur ajout\u00e9e\u00bb.\u00bb<\/p>\n

Processus num\u00e9ris\u00e9s : encore un potentiel d'am\u00e9lioration<\/h3>\n

Bien que les transporteurs et les prestataires de services logistiques interrog\u00e9s reconnaissent de plus en plus le TMS comme une solution essentielle dans les environnements technologiques modernes, il existe encore des lacunes importantes en mati\u00e8re d'automatisation et de maturit\u00e9 num\u00e9rique. Seuls 17 % des r\u00e9pondants ont enti\u00e8rement automatis\u00e9 leurs processus, tandis que plus d'un tiers d'entre eux d\u00e9pendent fortement ou principalement de processus manuels. Ce foss\u00e9 num\u00e9rique est particuli\u00e8rement prononc\u00e9 entre les entreprises dont les performances financi\u00e8res sont les meilleures du secteur (51 % enti\u00e8rement automatis\u00e9es) et celles dont les performances financi\u00e8res sont inf\u00e9rieures \u00e0 la moyenne (5 % enti\u00e8rement automatis\u00e9es). Ces derni\u00e8res sont nettement \u00e0 la tra\u00eene en ce qui concerne l'automatisation, l'utilisation de l'IA et les attentes en mati\u00e8re de croissance.<\/p>\n

L'utilisation de l'IA g\u00e9n\u00e9rative r\u00e9v\u00e8le un niveau d'activit\u00e9 tr\u00e8s \u00e9lev\u00e9 : 96% de toutes les personnes interrog\u00e9es l'utilisent dans leurs processus d'exploitation. Les trois cas d'utilisation les plus fr\u00e9quents sont la saisie de donn\u00e9es (41%), l'optimisation des itin\u00e9raires ou des chargements (39%) et les pr\u00e9visions de fret bas\u00e9es sur l'IA ainsi que l'affectation automatis\u00e9e des chargements ou la planification des capacit\u00e9s (35% chacun). Les quelques entreprises (4 %) qui n'utilisent pas l'IA g\u00e9n\u00e9rative consid\u00e8rent la gestion du transport comme une fonction obligatoire et s'attendent \u00e0 une croissance plus faible, voire nulle, au cours des deux prochaines ann\u00e9es.<\/p>\n

Pr\u00eat \u00e0 investir dans l'informatique logistique<\/h3>\n

Parmi les autres r\u00e9sultats cl\u00e9s de l'\u00e9tude figurent l'augmentation des investissements TMS, l'accent mis sur la s\u00e9curit\u00e9 et les perspectives de croissance positives : 80 % des personnes interrog\u00e9es pr\u00e9voient d'augmenter leurs d\u00e9penses informatiques pour le TMS, en mettant l'accent sur la gestion des performances, la transparence et le contr\u00f4le de la flotte. La surveillance des transitaires et des transporteurs (assurance, s\u00e9curit\u00e9, pr\u00e9vention de la fraude) fait partie des fonctions TMS les plus importantes, les r\u00e9pondants d'Am\u00e9rique du Nord accordant 7 % de plus \u00e0 cette fonction que leurs homologues europ\u00e9ens. Dans l'ensemble, 72 % des entreprises s'attendent \u00e0 une croissance annuelle de leur chiffre d'affaires d'au moins 5 % au cours des deux prochaines ann\u00e9es.<\/p>\n

Source : Descartes<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

81 pour cent des chargeurs et des prestataires de services logistiques consid\u00e8rent la gestion du transport comme un avantage concurrentiel - la pertinence strat\u00e9gique atteint un niveau record. C'est ce que r\u00e9v\u00e8le une \u00e9tude de benchmarking r\u00e9alis\u00e9e par le prestataire de services logiciels logistiques Descartes.<\/p>","protected":false},"author":10,"featured_media":22177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[3372,3331,3813,3542],"class_list":["post-22176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business_excellence","tag-digitalisierung","tag-logistik","tag-software","tag-umfrage"],"acf":[],"yoast_head":"\nTransportmanagement gewinnt an strategischer Bedeutung - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Benchmark-Studie zeigt: 81 Prozent der Verlader und Logistikdienstleister werten Transportmanagement als Wettbewerbsvorteil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/fr\/la-gestion-du-transport-gagne-en-importance-strategique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transportmanagement gewinnt an strategischer Bedeutung\" \/>\n<meta property=\"og:description\" content=\"Benchmark-Studie zeigt: 81 Prozent der Verlader und Logistikdienstleister werten Transportmanagement als Wettbewerbsvorteil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/fr\/la-gestion-du-transport-gagne-en-importance-strategique\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-05T06:45:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T15:19:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2025\/12\/Transportmanagement-gewinnt-an-strategischer-Bedeutung_MQ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#Transportmanagement gewinnt an strategischer Bedeutung\" \/>\n<meta name=\"twitter:description\" content=\"#Benchmark-Studie zeigt: 81 Prozent der #Verlader und #Logistikdienstleister werten #Transportmanagement als Wettbewerbsvorteil.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2025\/12\/Transportmanagement-gewinnt-an-strategischer-Bedeutung_MQ.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Berner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/transportmanagement-gewinnt-an-strategischer-bedeutung\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/transportmanagement-gewinnt-an-strategischer-bedeutung\/\"},\"author\":{\"name\":\"Thomas Berner\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/a8711938b1cfb3f056dec70eaa0b42ab\"},\"headline\":\"Transportmanagement gewinnt an strategischer Bedeutung\",\"datePublished\":\"2025-12-05T06:45:05+00:00\",\"dateModified\":\"2026-01-12T15:19:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/transportmanagement-gewinnt-an-strategischer-bedeutung\/\"},\"wordCount\":555,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/transportmanagement-gewinnt-an-strategischer-bedeutung\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2025\/12\/Transportmanagement-gewinnt-an-strategischer-Bedeutung_MQ.jpg\",\"keywords\":[\"Digitalisierung\",\"Logistik\",\"Software\",\"Umfrage\"],\"articleSection\":[\"Business Excellence\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/transportmanagement-gewinnt-an-strategischer-bedeutung\/\",\"url\":\"https:\/\/www.m-q.ch\/transportmanagement-gewinnt-an-strategischer-bedeutung\/\",\"name\":\"Transportmanagement gewinnt an strategischer Bedeutung - 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