{"id":276,"date":"2015-12-20T16:41:56","date_gmt":"2015-12-20T15:41:56","guid":{"rendered":"http:\/\/dev.m-q.ch\/?p=276"},"modified":"2017-03-01T16:02:44","modified_gmt":"2017-03-01T15:02:44","slug":"creation-de-linstitut-suisse-pour-la-communication-de-crise","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/schweizer-institut-fuer-krisenkommunikation-gegruendet\/","title":{"rendered":"Cr\u00e9ation de l'Institut suisse pour la communication de crise"},"content":{"rendered":"
<\/a>
Roland Binz, gestionnaire de crise et dirigeant de la SKK.<\/figcaption><\/figure>\n

Les s\u00e9minaires de la SIKK se caract\u00e9risent par une forte proportion de conseil. Le transfert de connaissances s'appuie sur une longue exp\u00e9rience qui a fait ses preuves dans des situations de crise de toutes sortes. \u00c0 la SIKK, nous voulons transmettre l'exp\u00e9rience en t\u00eate \u00e0 t\u00eate\", explique le directeur de la SIKK, Roland Binz, qui a co-initi\u00e9 l'Association suisse pour la communication de crise en 2009.<\/p>\n

\"La pr\u00e9vention des crises et la communication de crise selon des manuels \u00e9pais ? C'est en grande partie l'histoire de l'\u00e8re num\u00e9rique. Le succ\u00e8s d\u00e9pend plut\u00f4t de la capacit\u00e9 \u00e0 surmonter les r\u00e9flexes humains erron\u00e9s et \u00e0 changer de perspective dans les cas extr\u00eames\", d\u00e9clare Roland Binz, gestionnaire de crise et directeur de la SKK. Les crises peuvent \u00eatre contenues gr\u00e2ce \u00e0 une communication qui renforce la confiance. Binz : \"C'est une diff\u00e9rence fondamentale par rapport \u00e0 la RP de crise, qui a peu de cr\u00e9dibilit\u00e9\".<\/p>\n

Les formations de la SIKK s'adressent aux cadres, aux professionnels des relations publiques et de la communication ainsi qu'\u00e0 des personnalit\u00e9s publiques en Suisse, en Allemagne et en Autriche (hommes politiques, c\u00e9l\u00e9brit\u00e9s, etc.). Un autre groupe cible important est constitu\u00e9 par les agences de relations publiques, les cabinets d'avocats ou les consultants qui sont confront\u00e9s \u00e0 des sujets de crise et \u00e0 des litiges juridiques diffus\u00e9s publiquement (\"relations publiques en mati\u00e8re de litiges\") dans le cadre de leur travail.<\/p>\n

www.sikk.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die SIKK-Seminare zeichnen sich durch einen hohen Beratungsanteil aus. Der Wissenstransfer basiert auf langj\u00e4hriger Erfahrung, die sich in Krisensituationen aller Art bew\u00e4hrt hat. Erfahrung wollen wir am SIKK eins zu eins weitergeben\u00bb, erkl\u00e4rt SIKK-Leiter Roland Binz, der 2009 den Schweizer Verband f\u00fcr Krisenkommunikation mitinitiierte. \u00abKrisenpr\u00e4vention und Krisenkommunikation nach dicken Handb\u00fcchern? Das ist im digitalen Zeitalter […]<\/p>\n","protected":false},"author":1,"featured_media":214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[3326],"class_list":["post-276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-risikomanagement","tag-risikomanagement"],"acf":[],"yoast_head":"\nSchweizer Institut f\u00fcr Krisenkommunikation gegr\u00fcndet - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Krisen und Skandale geh\u00f6ren zur \u00d6ffentlichkeit. 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