{"id":3618,"date":"2019-10-24T14:20:46","date_gmt":"2019-10-24T12:20:46","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=3618"},"modified":"2019-10-24T14:20:46","modified_gmt":"2019-10-24T12:20:46","slug":"resultats-de-la-swiss-international-entrepreneurship-survey-sies-2019","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/ergebnisse-des-swiss-international-entrepreneurship-survey-sies-2019\/","title":{"rendered":"R\u00e9sultats de l'enqu\u00eate suisse sur l'entrepreneuriat international (SIES) 2019"},"content":{"rendered":"
\"\"
Le SIES 2019 prouve que le commerce international est essentiel pour le bien-\u00eatre de l'\u00e9conomie suisse et des PME en particulier. (Image du symbole : Unsplash)<\/figcaption><\/figure>\n

L'enqu\u00eate suisse sur l'entrepreneuriat international (SIES) 2019 souligne l'importance d'une strat\u00e9gie bas\u00e9e sur ses propres forces pour une internationalisation r\u00e9ussie. L'exp\u00e9rience internationale de la direction est tout aussi pertinente que l'inclination \u00e0 innover. Cependant, les entrepreneurs eux-m\u00eames sont le facteur de succ\u00e8s le plus important pour l'internationalisation.<\/p>\n

Augmentation successive de l'exposition \u00e0 l'\u00e9tranger<\/strong><\/p>\n

Le chiffre d'affaires moyen de toutes les PME interrog\u00e9es est de 40,74 millions de francs suisses. En moyenne, un peu moins de la moiti\u00e9 est g\u00e9n\u00e9r\u00e9e sur les march\u00e9s \u00e9trangers. Fin 2018, les PME interrog\u00e9es \u00e9taient actives en moyenne dans pr\u00e8s de 20 pays et sur 3 continents.<\/p>\n

L'expansion \u00e0 l'\u00e9tranger se fait d'abord principalement dans les pays voisins, avant d'explorer des r\u00e9gions plus \u00e9loign\u00e9es comme l'Asie, l'Am\u00e9rique du Nord et l'Europe de l'Est. Apr\u00e8s un an seulement, les PME desservent en moyenne 4,1 march\u00e9s \u00e9trangers sur 1,5 continent, apr\u00e8s trois 6,6 march\u00e9s \u00e9trangers sur 1,8 continent, apr\u00e8s cinq 9,2 march\u00e9s \u00e9trangers sur 2,2 continents.<\/p>\n

Des micro-entreprises qui r\u00e9ussissent<\/strong><\/p>\n

La part relative des exportations dans le chiffre d'affaires total n'augmente pas n\u00e9cessairement avec la taille de l'entreprise. Les micro-entreprises enregistrent une part moyenne d'exportation de 51%, les petites entreprises se situent nettement en dessous avec une moyenne de 38% et m\u00eame les entreprises moyennes atteignent une moyenne l\u00e9g\u00e8rement inf\u00e9rieure de 47%.<\/p>\n

L'internationalisation augmente le niveau d'innovation<\/strong><\/p>\n

L'\u00e9tude prouve que le commerce international est indispensable au bien-\u00eatre de l'\u00e9conomie suisse et des PME en particulier. En g\u00e9n\u00e9ral, l'internationalisation augmente le niveau d'innovation des PME gr\u00e2ce aux effets d'apprentissage.<\/p>\n

Les PME interrog\u00e9es indiquent qu'en moyenne, l'impact de leurs activit\u00e9s internationales se manifeste le plus fortement dans les innovations de produits (68,3%), les nouvelles proc\u00e9dures\/processus (64,5%) et l'am\u00e9lioration des comp\u00e9tences du personnel (63,2%). Dans le cas des micro-entreprises, les innovations en mati\u00e8re de mod\u00e8les d'entreprise l'emportent sur l'augmentation du potentiel de comp\u00e9tences des employ\u00e9s.<\/p>\n

L'internationalisation par le biais des villes mondiales<\/strong><\/p>\n

L'\u00e9tude confirme la pr\u00e9f\u00e9rence des PME pour les \"hubs\". Lorsqu'elle p\u00e9n\u00e8tre des march\u00e9s plus \u00e9loign\u00e9s sur le plan spatial et culturel - comme le Japon, l'Am\u00e9rique centrale ou l'Asie du Sud-Est - la r\u00e9ussite d'une PME est g\u00e9n\u00e9ralement essentielle dans une m\u00e9gapole comme Tokyo (54.1%), Mexico (51.5%) ou Singapour (47.3%). Le classement des villes n'a pratiquement pas chang\u00e9 depuis le dernier rapport du SIES.<\/p>\n

Effets de la num\u00e9risation et recherche et d\u00e9veloppement<\/strong><\/p>\n

Les chiffres des ventes en ligne des PME suisses sont relativement modestes. Le niveau de la part des ventes par internet se situe entre 4 et 5% parmi les PME interrog\u00e9es, tandis que la valeur est la plus faible parmi les entreprises moyennes, \u00e0 4,1%. Seuls quelques-uns comptent sur la num\u00e9risation pour changer fondamentalement leur mod\u00e8le \u00e9conomique, et les donn\u00e9es importantes ont jou\u00e9 un r\u00f4le marginal jusqu'\u00e0 pr\u00e9sent.<\/p>\n

Le degr\u00e9 de num\u00e9risation d'une PME \u00e0 vocation internationale est un indicateur int\u00e9ressant. D'une part, il montre que les entreprises qui investissent davantage dans la recherche et le d\u00e9veloppement sont nettement plus orient\u00e9es vers le num\u00e9rique ; d'autre part, les PME qui ont un degr\u00e9 de num\u00e9risation plus \u00e9lev\u00e9 poursuivent des objectifs plus exploratoires.<\/p>\n

Plus de d\u00e9tails (rapport complet) sur l'enqu\u00eate suisse sur l'entrepreneuriat international SIES peuvent \u00eatre trouv\u00e9s dans ce Lien<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Die Swiss International Entrepreneurship Survey (SIES) 2019 verdeutlicht die Wichtigkeit einer auf die eigenen St\u00e4rken basierenden Strategie f\u00fcr eine erfolgreiche Internationalisierung. Internationale Erfahrung des Kaders ist ebenso relevant wie Innovationsneigung. Die Unternehmer selbst sind allerdings der wichtigste Erfolgsfaktor f\u00fcr eine Internationalisierung. Sukzessive Erh\u00f6hung des Auslandengagement Der durchschnittliche Umsatz aller befragten KMU bel\u00e4uft sich 40.74 Mio. […]<\/p>\n","protected":false},"author":35,"featured_media":3619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3303],"tags":[4149,3511,3490,3362],"class_list":["post-3618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qualitaetsmanagement","tag-internationalisierung","tag-kmu","tag-schweiz","tag-studie"],"acf":[],"yoast_head":"\nErgebnisse des Swiss International Entrepreneurship Survey (SIES) 2019 - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Die Swiss International Entrepreneurship Survey 2019 (SIES 2019) der Hochschule f\u00fcr Wirtschaft Freiburg (HSW-FR) wurde publiziert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/fr\/resultats-de-la-swiss-international-entrepreneurship-survey-sies-2019\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ergebnisse des Swiss International Entrepreneurship Survey (SIES) 2019 - MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"og:description\" content=\"Die Swiss International Entrepreneurship Survey 2019 (SIES 2019) der Hochschule f\u00fcr Wirtschaft Freiburg (HSW-FR) wurde publiziert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/fr\/resultats-de-la-swiss-international-entrepreneurship-survey-sies-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-24T12:20:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2019\/10\/Swiss-International-Entrepreneurship-Survey-SIES-MQ-Management-u-Qualitaet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1732\" \/>\n\t<meta property=\"og:image:height\" content=\"1154\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roger Str\u00e4ssle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Str\u00e4ssle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/ergebnisse-des-swiss-international-entrepreneurship-survey-sies-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/ergebnisse-des-swiss-international-entrepreneurship-survey-sies-2019\/\"},\"author\":{\"name\":\"Roger Str\u00e4ssle\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/47d540e081acd98ccbeb69b55df653d7\"},\"headline\":\"Ergebnisse des Swiss International Entrepreneurship Survey (SIES) 2019\",\"datePublished\":\"2019-10-24T12:20:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/ergebnisse-des-swiss-international-entrepreneurship-survey-sies-2019\/\"},\"wordCount\":475,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/ergebnisse-des-swiss-international-entrepreneurship-survey-sies-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2019\/10\/Swiss-International-Entrepreneurship-Survey-SIES-MQ-Management-u-Qualitaet.jpg\",\"keywords\":[\"Internationalisierung\",\"KMU\",\"Schweiz\",\"Studie\"],\"articleSection\":[\"Qualit\u00e4tsmanagement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/ergebnisse-des-swiss-international-entrepreneurship-survey-sies-2019\/\",\"url\":\"https:\/\/www.m-q.ch\/ergebnisse-des-swiss-international-entrepreneurship-survey-sies-2019\/\",\"name\":\"Ergebnisse des Swiss International Entrepreneurship Survey (SIES) 2019 - 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