{"id":381,"date":"2016-04-20T11:26:18","date_gmt":"2016-04-20T09:26:18","guid":{"rendered":"http:\/\/dev.m-q.ch\/?p=381"},"modified":"2017-02-24T13:19:15","modified_gmt":"2017-02-24T12:19:15","slug":"la-responsabilite-dentreprise-est-rentable-pour-les-entreprises","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/corporate-responsability-rechnet-sich-fuer-unternehmen\/","title":{"rendered":"La responsabilit\u00e9 des entreprises est payante pour les entreprises"},"content":{"rendered":"

<\/a><\/p>\n

Les groupes qui se concentrent sur la durabilit\u00e9 (NH) et la responsabilit\u00e9 des entreprises (CR) en tirent des avantages \u00e9conomiques. C'est l'une des principales conclusions d'une enqu\u00eate r\u00e9cemment men\u00e9e par l'Institut Terra aupr\u00e8s de grandes entreprises suisses. \"Ce r\u00e9sultat r\u00e9fute un pr\u00e9jug\u00e9 r\u00e9pandu chez de nombreux patrons selon lequel penser et agir de mani\u00e8re durable co\u00fbte cher mais n'apporte aucun b\u00e9n\u00e9fice \u00e9conomique\", explique Ralf Nacke, qui, avec Hans W. Steisslinger et G\u00fcnter Lenz, a interrog\u00e9 les responsables de la RE ou de la durabilit\u00e9 dans des entreprises telles que COOP, Migros, Ikea, Die Post, les Chemins de fer f\u00e9d\u00e9raux suisses, Swisscom, Swiss Re, Zurich Assurance et la Banque cantonale de Zurich.<\/p>\n

La haute direction doit soutenir les objectifs<\/strong><\/p>\n

Les principaux avantages que les entreprises associent \u00e0 leur engagement en mati\u00e8re de NH\/CR sont les suivants<\/p>\n

    \n
  1. R\u00e9putation\/image<\/li>\n
  2. Garantir la viabilit\u00e9 future<\/li>\n
  3. Une plus grande attractivit\u00e9 pour les employeurs<\/li>\n
  4. \u00c9conomies de co\u00fbts<\/li>\n<\/ol>\n

    Pour que ces avantages se concr\u00e9tisent, cet engagement doit \u00eatre v\u00e9cu au sein de l'organisation et \u00eatre soutenu de mani\u00e8re coh\u00e9rente par la direction g\u00e9n\u00e9rale. Les personnes interrog\u00e9es ont expliqu\u00e9 que la r\u00e9flexion \u00e0 court terme, la pression des co\u00fbts et le besoin de croissance pouvaient conduire \u00e0 des conflits d'objectifs. Un autre probl\u00e8me est que les employ\u00e9s et les clients peuvent difficilement \u00eatre convaincus par les seuls concepts de durabilit\u00e9 et de responsabilit\u00e9 des entreprises. Cependant, des exemples positifs, comme ceux de Coop et de Migros, montrent que cela peut \u00eatre r\u00e9alis\u00e9 avec des sujets int\u00e9ressants. Selon G\u00fcnter Lenz, une strat\u00e9gie de communication professionnelle est donc n\u00e9cessaire pour garantir que les activit\u00e9s des CR\/NH ont l'impact souhait\u00e9.<\/p>\n

    Identifier le potentiel du march\u00e9 \u00e0 un stade pr\u00e9coce<\/strong><\/p>\n

    L'\u00e9tude de l'Institut Terra, qui a examin\u00e9 14 facteurs de succ\u00e8s, illustre \u00e9galement pourquoi les entreprises qui agissent de mani\u00e8re durable ont souvent plus de succ\u00e8s sur le march\u00e9 que leurs concurrents op\u00e9rant de mani\u00e8re conventionnelle. \"Les pionniers reconnaissent les besoins des clients plus t\u00f4t et ont des employ\u00e9s plus engag\u00e9s. En outre, ils agissent de mani\u00e8re plus ax\u00e9e sur la valeur et comprennent comment combiner les objectifs de durabilit\u00e9 \u00e9cologique et de protection du climat avec les \u00e9conomies de co\u00fbts et l'utilisation du potentiel de nouveaux produits et march\u00e9s\", confirme Hans W. Steisslinger.<\/p>\n

    D\u00e9sir et r\u00e9alit\u00e9 <\/strong><\/p>\n

    L'enqu\u00eate r\u00e9v\u00e8le \u00e9galement les raisons pour lesquelles il peut y avoir un \u00e9cart entre le d\u00e9sir et la r\u00e9alit\u00e9 en ce qui concerne la durabilit\u00e9 et la responsabilit\u00e9 des entreprises. Les consultants ont constat\u00e9, par exemple, que ces sujets sont encore insuffisamment ancr\u00e9s dans la culture d'entreprise. Dans certains cas, les services des ressources humaines ne parviennent pas non plus \u00e0 mobiliser suffisamment les employ\u00e9s. Afin de donner aux entreprises la possibilit\u00e9 de mieux concilier d\u00e9sir et r\u00e9alit\u00e9, les parties int\u00e9ress\u00e9es peuvent t\u00e9l\u00e9charger les informations d\u00e9taill\u00e9es sur les r\u00e9sultats de cette \u00e9tude et sur le m\u00e9moire de master \"Conflicting goals for CR\/NH commitment of companies scientifically illuminated\".<\/p>\n

    via les sites web www.terra-institute.eu<\/a> et www.cmpartners.ch\/terra-institute-schweiz\/studie-erfolgsfaktoren<\/a> demande.<\/p>\n

    Vous y trouverez \u00e9galement des articles sur la mani\u00e8re d'impliquer les cadres sup\u00e9rieurs dans les projets de durabilit\u00e9, sur les champs d'action et l'ancrage de la CR, ainsi que sur la culture d'entreprise et la communication NH\/CR.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Konzerne, die auf Nachhaltigkeit (NH) und Corporate Responsibility (CR) setzen, profitieren wirtschaftlich. Dies ist eine zentrale Erkenntnis einer Erhebung, die das Terra Institute j\u00fcngst in Schweizer Grossunternehmen durchgef\u00fchrt hat. „Dieses Ergebnis widerlegt ein verbreitetes Vorurteil vieler Chefs, dass nachhaltiges Denken und Handeln teuer sei, wirtschaftlich aber nichts bringe\u201c, erkl\u00e4rt Ralf Nacke, der gemeinsam mit Hans […]<\/p>\n","protected":false},"author":1,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3367],"class_list":["post-381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-nachhaltige-wirtschaft"],"acf":[],"yoast_head":"\nCorporate Responsability rechnet sich f\u00fcr Unternehmen - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Corporate Responsability: Der Erhalt der Zukunftsf\u00e4higkeit dank Wettbewerbs-, Image- und Kostenvorteile sind die wirtschaftlichen Effekte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/fr\/la-responsabilite-dentreprise-est-rentable-pour-les-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Responsability rechnet sich f\u00fcr Unternehmen - 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