{"id":400,"date":"2016-05-03T13:36:49","date_gmt":"2016-05-03T11:36:49","guid":{"rendered":"http:\/\/dev.m-q.ch\/?p=400"},"modified":"2017-03-01T13:58:11","modified_gmt":"2017-03-01T12:58:11","slug":"deuxieme-forum-de-leconomie-numerique-sur-les-mondes-off-et-online","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/zweites-digital-economic-forum-ueber-off-und-online-welten\/","title":{"rendered":"Deuxi\u00e8me forum \u00e9conomique num\u00e9rique sur les mondes hors ligne et en ligne"},"content":{"rendered":"
<\/a>
\"La vie priv\u00e9e est morte\" - selon Erik Qualman au Forum \u00e9conomique num\u00e9rique. (Photo : zVg)<\/figcaption><\/figure>\n

Andreas Staub, \u00e9conomiste comportemental : \"Pour que les gens restent des gens en ligne\".<\/p><\/blockquote>\n

La Suisse conna\u00eet \u00e9galement une \u00e9volution technologique exponentielle. Les orateurs et le public sp\u00e9cialis\u00e9 du deuxi\u00e8me Forum \u00e9conomique num\u00e9rique (DEF) au Park Hyatt de Zurich ont convenu que l'\u00e9conomie et la soci\u00e9t\u00e9 sont en pleine mutation num\u00e9rique. Le DEF, qui a attir\u00e9 plus de 200 parties int\u00e9ress\u00e9es pendant deux jours fin avril 2016, se consid\u00e8re comme une mise \u00e0 jour sur les innovations et les cons\u00e9quences importantes de la num\u00e9risation.<\/p>\n

Pour le futurologue Gerd Leonhard, il ne fait aucun doute que la technologie \u00e9volue de mani\u00e8re exponentielle. La science-fiction devient de plus en plus une r\u00e9alit\u00e9 scientifique. Dans cinq ans, a pr\u00e9dit Leonhard, un ordinateur aura la capacit\u00e9 d'un cerveau humain. Le monde changera plus dans les 20 prochaines ann\u00e9es que lors des trois derni\u00e8res r\u00e9volutions \u00e9conomiques.<\/p>\n

Existence hors ligne\/en ligne<\/strong><\/p>\n

Les domaines hors ligne et en ligne deviennent \u00e9galement de plus en plus importants, afin de permettre une saine autod\u00e9termination \u00e0 la maison comme dans l'entreprise. Les effets indirects de la num\u00e9risation sont plus importants que pr\u00e9vu, par exemple en mati\u00e8re de mobilit\u00e9 autonome sur le march\u00e9 du travail et de l'immobilier. Pour l'auteur de romans policiers allemand Veit Etzold, il est clair que le monde num\u00e9rique suscite de moins en moins d'int\u00e9r\u00eat. Une r\u00e9capitulation d'un seul auteur en faveur de domaines de relations publiques tels que le r\u00e9cit ?<\/p>\n

Donn\u00e9es importantes et consommateurs 2.0<\/strong><\/p>\n

Le sp\u00e9cialiste de la communication Julius Van de Laar a expliqu\u00e9 sa strat\u00e9gie pour la campagne \u00e9lectorale r\u00e9ussie du pr\u00e9sident am\u00e9ricain Barack Obama en 2012, qui s'appuie sur les Big Data et les outils de gestion int\u00e9gr\u00e9e des campagnes. \"Quoi qu'ils fassent, il faut absolument rester authentique, m\u00eame sur les m\u00e9dias sociaux\", a conclu M. Van de Laar. La science-fiction est une r\u00e9alit\u00e9 aujourd'hui, a \u00e9galement d\u00e9clar\u00e9 le consultant Kamales Lardi, sp\u00e9cialiste des perturbations et des transformations num\u00e9riques.<\/p>\n

Elle a pr\u00e9sent\u00e9 le \"consommateur perturbateur 2.0\" et d'autres tendances technologiques. Le consommateur a beaucoup chang\u00e9 avec les innovations techniques. La question est maintenant de savoir dans quelle mesure les producteurs, les entreprises, ont \u00e9galement chang\u00e9. Les industries sont entra\u00een\u00e9es dans une temp\u00eate num\u00e9rique, et les entreprises qui traversent cette temp\u00eate agissent en fonction du consommateur et ont un impact majeur sur le d\u00e9veloppement \u00e9conomique futur - d\u00e9clare Kamales Lardi.<\/p>\n

Faire face \u00e0 l'avenir ?<\/strong><\/p>\n

Andreas Krebs, pr\u00e9sident de MERZ Pharmaceuticals, a fait remarquer qu'\u00e0 l'heure actuelle, aucun PDG des grandes entreprises pharmaceutiques ne pouvait dire de mani\u00e8re convaincante que son entreprise avait une strat\u00e9gie num\u00e9rique. Il consid\u00e8re qu'il est tr\u00e8s important que les entreprises pharmaceutiques guident les patients dans le monde num\u00e9rique et les am\u00e8nent au m\u00e9decin par ce biais. L'\u00e9conomiste comportemental Andreas Staub a confront\u00e9 les participants \u00e0 des d\u00e9cisions non rationnelles. Il a not\u00e9 que les pr\u00e9f\u00e9rences sociales restent prononc\u00e9es et que l'anonymat num\u00e9rique n'est pas pertinent : \"Les gens restent donc des gens en ligne\".<\/p>\n

D'autres sujets et th\u00e8ses int\u00e9ressants du deuxi\u00e8me forum \u00e9conomique num\u00e9rique peuvent \u00eatre trouv\u00e9s \u00e0 l'adresse suivante www.digitaleconomicforum.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Andreas Staub, Verhaltens\u00f6konom: \u201eDer Mensch bleibt also auch online ein Mensch.\u201c Auch die Schweiz befindet sich in einem exponentiellen technologischen Wandel. Referentinnen und Referenten sowie das Fachpublikum am zweiten Digital Economic Forum (abgek.: DEF) waren sich im Park Hyatt Zurich einig, dass sich Wirtschaft und Gesellschaft in einem digitalen Umbruch befinden. Das DEF, das ende […]<\/p>\n","protected":false},"author":1,"featured_media":259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3342],"class_list":["post-400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-fachkongressfachmesse"],"acf":[],"yoast_head":"\nZweites Digital Economic Forum \u00fcber Off- und Online-Welten - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Zweites Digital Economic Forum: Die digitale Transformation und disruptive Markttendenzen zeichnen sich positiv wie auch negativ auf die CH-Wirtschaft ab.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/fr\/deuxieme-forum-de-leconomie-numerique-sur-les-mondes-off-et-online\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zweites Digital Economic Forum \u00fcber Off- und Online-Welten - 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