{"id":4014,"date":"2020-04-17T10:15:40","date_gmt":"2020-04-17T08:15:40","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=4014"},"modified":"2020-04-28T12:17:46","modified_gmt":"2020-04-28T10:17:46","slug":"zhaw-conseille-les-pme-dans-la-crise-de-la-couronne","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/zhaw-conseille-les-pme-dans-la-crise-de-la-couronne\/","title":{"rendered":"La ZHAW conseille les PME dans la crise de Corona"},"content":{"rendered":"

 <\/p>\n

\"\"
De nombreux entrepreneurs font preuve de perplexit\u00e9 pendant la crise de Corona. (Image : ZHAW)<\/figcaption><\/figure>\n

La crise de Corona entra\u00eene une grande incertitude chez les particuliers et les entreprises, selon un\u00a0Communication<\/a>\u00a0le\u00a0ZHAW<\/a>. Ici, l'universit\u00e9 veut contrebalancer avec deux offres.<\/p>\n

D'une part, la\u00a0\u00c9cole de gestion et de droit<\/a>\u00a0a mis en place une clinique de communication marketing. D'autre part, l'Institut de psychologie appliqu\u00e9e (IAP<\/a>) de la ZHAW offre un soutien psychologique \u00e0 bas seuil pour les particuliers.<\/p>\n

Ces deux services sont gratuits et peuvent \u00eatre utilis\u00e9s en ligne.<\/p>\n

En raison de la pand\u00e9mie, de nombreuses PME ont \u00e9t\u00e9 contraintes de fermer ou de passer au ch\u00f4mage partiel, ou de licencier du personnel, explique la ZHAW dans son communiqu\u00e9 de presse. Cette situation peu famili\u00e8re confronte de nombreuses entreprises \u00e0 des \"d\u00e9fis de communication et de marketing jusqu'alors inconnus\". C'est l\u00e0 qu'intervient la Clinique de communication marketing. Les PME et les organisations \u00e0 but non lucratif peuvent y demander conseil \"si elles ont besoin de prendre rapidement des mesures de communication pour survivre, mais ne peuvent pas se permettre de grandes agences\".<\/p>\n

www.zhaw.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"

  La crise de Corona provoque une grande ins\u00e9curit\u00e9 chez les particuliers comme chez les entreprises, peut-on lire dans un communiqu\u00e9 de la ZHAW. La haute \u00e9cole veut y rem\u00e9dier avec deux offres. D'une part, la School of Management and Law a mis en place une clinique de communication marketing. D'autre part, l'Institut de psychologie appliqu\u00e9e (IAP) de la ZHAW propose un soutien psychologique \u00e0 bas seuil pour les particuliers. Les deux services sont gratuits et [...]<\/p>","protected":false},"author":35,"featured_media":4015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[3839,4309,3677,3492],"class_list":["post-4014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business_excellence","tag-beratung","tag-institut-fuer-angewandte-psychologie","tag-management","tag-zhaw"],"acf":[],"yoast_head":"\nZHAW ber\u00e4t KMU in der Corona-Krise - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Die Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften (ZHAW) will Unternehmen bei der Bew\u00e4ltigung der Herausforderungen der Coronavirus-Pandemie helfen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/fr\/zhaw-conseille-les-pme-dans-la-crise-de-la-couronne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZHAW ber\u00e4t KMU in der Corona-Krise - MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"og:description\" content=\"Die Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften (ZHAW) will Unternehmen bei der Bew\u00e4ltigung der Herausforderungen der Coronavirus-Pandemie helfen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/fr\/zhaw-conseille-les-pme-dans-la-crise-de-la-couronne\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-17T08:15:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-28T10:17:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/04\/csm_visual-zhaw-beratung-coronakrise_7b4d7eaa83.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roger Str\u00e4ssle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Str\u00e4ssle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/\"},\"author\":{\"name\":\"Roger Str\u00e4ssle\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/47d540e081acd98ccbeb69b55df653d7\"},\"headline\":\"ZHAW ber\u00e4t KMU in der Corona-Krise\",\"datePublished\":\"2020-04-17T08:15:40+00:00\",\"dateModified\":\"2020-04-28T10:17:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/\"},\"wordCount\":171,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2020\/04\/csm_visual-zhaw-beratung-coronakrise_7b4d7eaa83.jpg\",\"keywords\":[\"Beratung\",\"Institut f\u00fcr Angewandte Psychologie\",\"Management\",\"ZHAW\"],\"articleSection\":[\"Business Excellence\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/\",\"url\":\"https:\/\/www.m-q.ch\/zhaw-beraet-kmu-in-der-corona-krise\/\",\"name\":\"ZHAW ber\u00e4t KMU in der Corona-Krise - 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