{"id":524,"date":"2016-08-02T15:48:01","date_gmt":"2016-08-02T13:48:01","guid":{"rendered":"http:\/\/dev.m-q.ch\/?p=524"},"modified":"2017-03-01T10:04:49","modified_gmt":"2017-03-01T09:04:49","slug":"gestion-de-crise-vs-public-partiel","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/krisen-management-vs-teiloeffentlichkeit\/","title":{"rendered":"Gestion de crise vs. public partiel"},"content":{"rendered":"<figure id=\"attachment_155\" aria-describedby=\"caption-attachment-155\" style=\"width: 640px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-155 size-full\" src=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg\" width=\"640\" height=\"424\" srcset=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet.jpg 640w, https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet-16x12.jpg 16w, https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet-264x175.jpg 264w, https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet-528x350.jpg 528w, https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet-300x199.jpg 300w, https:\/\/www.m-q.ch\/wp-content\/uploads\/2016\/12\/Krisen-Management-vs.-Teil\u00f6ffentlichkeit-management-und-qualitaet-624x413.jpg 624w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-155\" class=\"wp-caption-text\">Question d'opinion : les commotions c\u00e9r\u00e9brales et leurs effets tardifs dans le football. (Image : zVg)<\/figcaption><\/figure>\n<blockquote><p>Les journalistes et les sp\u00e9cialistes du marketing utilisent Twitter pour influencer le public.<\/p><\/blockquote>\n<p>Pour leur \u00e9tude, les doctorants Douglas Wilbur et Danielle Myers de MU ont examin\u00e9 plus de 1 000 tweets entourant la sortie am\u00e9ricaine du film \"Shocking Truth\" (titre original : \"Concussion\"). En effet, le film jette une lumi\u00e8re n\u00e9gative sur le probl\u00e8me des commotions c\u00e9r\u00e9brales dans la Ligue nationale de football (NFL) et leurs effets tardifs - un probl\u00e8me qui est de toute fa\u00e7on une crise de relations publiques permanente pour la NFL depuis plusieurs ann\u00e9es.<\/p>\n<p>\"Cette \u00e9tude met en lumi\u00e8re la mani\u00e8re dont de grands groupes relativement peu organis\u00e9s peuvent se former sur Twitter pour d\u00e9velopper des attitudes et des points de vue particuliers sur les organisations, les questions et les probl\u00e8mes\", explique M. Myers.<\/p>\n<p><strong>Crise des commotions c\u00e9r\u00e9brales<\/strong><\/p>\n<p>Selon l'analyse, des groupes repr\u00e9sentant des points de vue diff\u00e9rents sur les commotions c\u00e9r\u00e9brales et la NFL se sont form\u00e9s sur Twitter sans grand effort. Par exemple, les professionnels de la m\u00e9decine ont vu le film et ses th\u00e8mes de mani\u00e8re positive parce que des activit\u00e9s de recherche suppl\u00e9mentaires sur les traumatismes c\u00e9r\u00e9braux sont propag\u00e9es. Pour les athl\u00e8tes, il \u00e9tait important que le film sensibilise au probl\u00e8me. Les avocats, en revanche, ont discut\u00e9 des questions juridiques li\u00e9es aux commotions c\u00e9r\u00e9brales dans la NFL, tandis qu'un large public non sp\u00e9cialis\u00e9 a form\u00e9 une opinion tr\u00e8s n\u00e9gative de la NFL et une opinion positive du film.<\/p>\n<p><strong>Le public partiel sur Twitter<\/strong><\/p>\n<p>Sur la base de ces conclusions, les chercheurs de MU recommandent aux initi\u00e9s de porter une attention particuli\u00e8re \u00e0 Twitter en cas de crise. Ils peuvent ensuite voir comment diff\u00e9rents groupes r\u00e9agissent \u00e0 la crise et quels th\u00e8mes sous-jacents fa\u00e7onnent leurs attitudes. Les communicateurs peuvent utiliser cet avantage en mati\u00e8re de connaissances pour \u00e9laborer des messages cibl\u00e9s qui trouvent un meilleur \u00e9cho aupr\u00e8s des diff\u00e9rents sous-publics. \"Les journalistes et les sp\u00e9cialistes du marketing utilisent d\u00e9j\u00e0 Twitter \u00e0 des fins similaires\", explique M. Wilbur. Cependant, les professionnels des relations publiques sont encore un peu \u00e0 la tra\u00eene, m\u00eame en Europe.<\/p>\n<p>Pour plus d'informations (texte uniquement disponible en anglais) sur la gestion des crises et les relations publiques, veuillez consulter le site suivant <a href=\"http:\/\/www.instituteforpr.org\/unorganized-publics-adopt-stances-organizations-crisis-case-nfl-concussion-movie\/\" target=\"_blank\" data-cke-saved-href=\"http:\/\/www.instituteforpr.org\/unorganized-publics-adopt-stances-organizations-crisis-case-nfl-concussion-movie\/\">Lien <\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Journalisten und Marketer nutzen Twitter, \u00a0um Einfluss auf die \u00d6ffentlichkeit zu nehmen. F\u00fcr ihre Studie haben die MU-Doktoranden Douglas Wilbur und Danielle Myers \u00fcber 1\u2018000 Tweets rund um den US-Start des Films &#8222;Ersch\u00fctternde Wahrheit&#8220; (Originaltitel: &#8222;Concussion&#8220;) untersucht. Denn der Film wirft ein negatives Licht auf das Problem von Gehirnersch\u00fctterungen in der National Football League (NFL) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[3328,3360],"class_list":["post-524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business_excellence","tag-business-excellence","tag-management-und-unternehmensfuehrung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Krisen-Management vs. Teil\u00f6ffentlichkeit - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Krisen-Management: Insider, die Krisen effektiv bew\u00e4ltigen wollen, sollten genauer auf Social Media Kan\u00e4le wie beispielsweise Twitter achten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/fr\/gestion-de-crise-vs-public-partiel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Krisen-Management vs. Teil\u00f6ffentlichkeit - 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