{"id":8072,"date":"2020-12-22T06:00:57","date_gmt":"2020-12-22T05:00:57","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=4402"},"modified":"2021-02-02T14:40:54","modified_gmt":"2021-02-02T13:40:54","slug":"la-marque-suisse-est-protegee-de-maniere-adequate","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/die-marke-schweiz-ist-angemessen-geschuetzt\/","title":{"rendered":"La marque \"Suisse\" est suffisamment prot\u00e9g\u00e9e, mais ..."},"content":{"rendered":"
\"\"
Photos du d\u00e9p\u00f4t, b\u0153uf<\/figcaption><\/figure>\n

Depuis le 1er janvier 2017, des r\u00e8gles juridiques s'appliquent aux produits et services dont les producteurs souhaitent faire la publicit\u00e9 avec une croix suisse ou un \"Swiss Made\", par exemple. Ces r\u00e8gles visent \u00e0 mieux prot\u00e9ger la marque \"Suisse\" contre les resquilleurs et \u00e0 garantir \u00e0 long terme un avantage concurrentiel important aux entreprises qui produisent en Suisse.<\/p>\n

La l\u00e9gislation sur la suissitude rapporte plus d'un milliard de francs par an<\/strong><\/p>\n

Les \u00e9tudes r\u00e9alis\u00e9es par des instituts de conseil et de recherche \u00e9conomique ind\u00e9pendants montrent que, dans l'ensemble, la l\u00e9gislation sur la Swissness a un effet mod\u00e9r\u00e9ment positif sur l'\u00e9conomie suisse. L'avantage \u00e9conomique net global calcul\u00e9 de la r\u00e9vision, c'est-\u00e0-dire apr\u00e8s d\u00e9duction des nouveaux co\u00fbts encourus pour se conformer aux exigences l\u00e9gales, est d'au moins 0,2 point de pourcentage de la production \u00e9conomique annuelle (produit int\u00e9rieur brut). En termes absolus, cela correspond \u00e0 environ 1,4 milliard de francs suisses par an, soit 163 francs suisses par habitant. Ce chiffre comprend \u00e9galement les effets indirects, car outre les producteurs, d'autres acteurs \u00e9conomiques b\u00e9n\u00e9ficient de la nouvelle l\u00e9gislation et contribuent ainsi \u00e0 l'avantage \u00e9conomique susmentionn\u00e9, tels que les fournisseurs et les exportateurs.<\/p>\n

N\u00e9cessit\u00e9 d'une action \u00e0 l'\u00e9tranger et dans le secteur alimentaire<\/strong><\/p>\n

En ce qui concerne l'application du Swissness, les entreprises de tous les secteurs signalent une diminution des abus de Swissness dans leur pays, gr\u00e2ce notamment \u00e0 une plus grande sensibilisation. Comme les mesures disponibles en Suisse pour lutter contre les abus ne sont pas applicables \u00e0 l'\u00e9tranger, il est particuli\u00e8rement difficile de faire respecter la protection des indications de provenance \u00e0 l'\u00e9tranger. Les auteurs de l'\u00e9tude recommandent donc d'\u00e9tendre le r\u00e9seau d'accords bilat\u00e9raux. Ils identifient \u00e9galement les possibilit\u00e9s d'am\u00e9lioration dans les domaines de l'information et de l'application de la l\u00e9gislation en coop\u00e9ration avec les associations et les industries.<\/p>\n

Selon les auteurs, les crit\u00e8res juridiques dans les domaines de l'industrie et des services ne devraient pas \u00eatre modifi\u00e9s. D'autre part, il y a un certain besoin d'action dans le secteur alimentaire. Si l'importance de la Swissness pour la commercialisation des denr\u00e9es alimentaires est relativement \u00e9lev\u00e9e, les entreprises sont en m\u00eame temps plut\u00f4t critiques quant \u00e0 la mise en \u0153uvre de la Swissness. Ici, les auteurs recommandent d'utiliser la valeur ajout\u00e9e nationale plut\u00f4t que le contenu en mati\u00e8res premi\u00e8res nationales - comme c'est le cas pour les produits industriels. Un tel crit\u00e8re uniforme pour les produits alimentaires et industriels avait d\u00e9j\u00e0 \u00e9t\u00e9 propos\u00e9 par le Conseil f\u00e9d\u00e9ral lors de l'introduction de la l\u00e9gislation. Cependant, la proposition a re\u00e7u peu d'approbation, en particulier de la part des organisations agricoles et de consommateurs et des producteurs de denr\u00e9es alimentaires. Par ailleurs, la proc\u00e9dure d'octroi de d\u00e9rogations dans le secteur alimentaire devrait \u00eatre simplifi\u00e9e et rendue plus transparente.<\/p>\n

Pas besoin de r\u00e9vision du point de vue du Conseil f\u00e9d\u00e9ral<\/strong><\/p>\n

Sur la base des r\u00e9sultats de l'\u00e9tude, le Conseil f\u00e9d\u00e9ral conclut que la nouvelle l\u00e9gislation sur la Swissness atteint globalement son objectif. Selon elle, il n'est donc pas n\u00e9cessaire de modifier fondamentalement le syst\u00e8me. Lorsque l'\u00e9valuation a mis en \u00e9vidence un potentiel d'am\u00e9lioration, l'Institut f\u00e9d\u00e9ral de la propri\u00e9t\u00e9 intellectuelle et l'Office f\u00e9d\u00e9ral de l'agriculture doivent examiner des mesures concr\u00e8tes. Par exemple, il convient d'adapter les exceptions dans le secteur des denr\u00e9es alimentaires au niveau des ordonnances et d'intensifier la coop\u00e9ration avec les milieux concern\u00e9s.<\/p>\n

Source : Gouvernement f\u00e9d\u00e9ral, Rapport du Conseil f\u00e9d\u00e9ral<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Seit dem 1. Januar 2017 gelten gesetzliche Regeln f\u00fcr Erzeugnisse und Dienstleistungen, welche die Produzenten beispielsweise mit einem Schweizerkreuz oder \u00abSwiss Made\u00bb bewerben wollen. Diese Regeln sollen die Marke \u00abSchweiz\u00bb besser vor Trittbrettfahrern sch\u00fctzen und in der Schweiz produzierenden Unternehmen einen wichtigen Wettbewerbsvorteil langfristig sichern. Swissness-Gesetzgebung bringt j\u00e4hrlich \u00fcber eine Milliarde Franken Die durch unabh\u00e4ngige […]<\/p>\n","protected":false},"author":35,"featured_media":8318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4448],"tags":[4592,4593],"class_list":["post-8072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-marke-schweiz","tag-swissness"],"acf":[],"yoast_head":"\nDie Marke \u00abSchweiz\u00bb ist angemessen gesch\u00fctzt, aber ... - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Die gesetzlichen Kriterien zum nachhaltigen Schutz der Swissness erf\u00fcllen ihren Zweck. 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