{"id":874,"date":"2017-02-07T11:19:45","date_gmt":"2017-02-07T10:19:45","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=874"},"modified":"2017-02-08T13:03:28","modified_gmt":"2017-02-08T12:03:28","slug":"ibm-watson-pourrait-remplacer-son-chef-de-produit","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/ibm-watson-koennte-product-manager-abloesen\/","title":{"rendered":"IBM Watson pourrait remplacer le chef de produit"},"content":{"rendered":"<figure id=\"attachment_875\" aria-describedby=\"caption-attachment-875\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-875\" src=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/02\/ibm-watson-mq-management-u-qualit\u00e4t.jpg\" alt=\"\" width=\"640\" height=\"405\" srcset=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/02\/ibm-watson-mq-management-u-qualit\u00e4t.jpg 640w, https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/02\/ibm-watson-mq-management-u-qualit\u00e4t-16x10.jpg 16w, https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/02\/ibm-watson-mq-management-u-qualit\u00e4t-277x175.jpg 277w, https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/02\/ibm-watson-mq-management-u-qualit\u00e4t-553x350.jpg 553w, https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/02\/ibm-watson-mq-management-u-qualit\u00e4t-300x190.jpg 300w, https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/02\/ibm-watson-mq-management-u-qualit\u00e4t-624x395.jpg 624w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-875\" class=\"wp-caption-text\">Les syst\u00e8mes d'informatique cognitive comme le Watson d'IBM sont capables de calculer un profil de client significatif gr\u00e2ce \u00e0 la corr\u00e9lation des Big Data. (Image : IBM Watson)<\/figcaption><\/figure>\n<p>Un client qui prend r\u00e9guli\u00e8rement des vacances \u00e0 la montagne pourrait recevoir des donn\u00e9es sur les \u00e9v\u00e9nements locaux ou la m\u00e9t\u00e9o en temps r\u00e9el par des plateformes intelligentes telles que Watson, et recevoir une offre de vacances totalement individuelle en fonction de son utilisation des m\u00e9dias. Marilies Rumpold-Preining, IBM Watson Customer Engagement Executive pour l'Allemagne, la Suisse et l'Autriche pr\u00e9cise :<\/p>\n<p>\"Watson peut simplement traiter une multitude de donn\u00e9es, ce qui lui permet d'\u00e9tablir de nouvelles corr\u00e9lations et de g\u00e9n\u00e9rer de nouvelles id\u00e9es auxquelles m\u00eame un sp\u00e9cialiste du marketing exp\u00e9riment\u00e9 ne penserait pas aussi rapidement\".<\/p>\n<p><strong>Trouver des produits de substitution <\/strong><\/p>\n<p>En outre, Watson pourrait non seulement contr\u00f4ler le contenu de l'approche client, mais aussi faire des suggestions individuelles en termes de canal et de fr\u00e9quence. Selon Marlies Rumpold-Preining, les r\u00e8gles de communication bas\u00e9es sur le credo : \"Si un client a achet\u00e9 les produits A et B, il se verra alors proposer le produit C, car cela devrait aussi lui plaire\" appartiendront bient\u00f4t au pass\u00e9.<\/p>\n<p>\"La num\u00e9risation combin\u00e9e aux technologies cognitives ou \u00e0 l'intelligence artificielle pr\u00e9sente d'\u00e9normes avantages pour les d\u00e9taillants lorsqu'ils s'adressent \u00e0 leurs clients\", d\u00e9clare Melisa Hadzic, responsable du salon mondial de l'Internet. \"Apr\u00e8s tout, ce serait une grande valeur ajout\u00e9e pour l'exploitant du magasin de ne pas se contenter de supposer ou de deviner ce que veulent ses clients, quand et o\u00f9. Le d\u00e9taillant qui ma\u00eetrisera le premier cette t\u00e2che obtiendra d'immenses avantages concurrentiels\".<\/p>\n<p><strong>Nouveaux mod\u00e8les commerciaux <\/strong><\/p>\n<p>En r\u00e9sum\u00e9, ce n'est pas une bonne id\u00e9e que les d\u00e9taillants remettent \u00e0 plus tard la num\u00e9risation de leur entreprise. Surtout dans le commerce de d\u00e9tail, dont les points de vente convergent de plus en plus, on cr\u00e9e tant de points de contact avec le client dont les entreprises peuvent apprendre comme dans presque aucun autre secteur. Les d\u00e9taillants qui veulent se d\u00e9velopper et avoir encore du succ\u00e8s dans dix ans doivent donc investir dans une infrastructure num\u00e9rique d\u00e8s maintenant et commencer \u00e0 traiter le sujet de mani\u00e8re intensive.<\/p>\n<p>Le Dr Jens-Uwe Meyer, leader de la r\u00e9flexion sur l'innovation, auteur et consultant en gestion, explique : \"Les PME doivent apprendre \u00e0 revenir \u00e0 l'heure z\u00e9ro et \u00e0 se demander : \"Si elles devaient cr\u00e9er leur entreprise aujourd'hui, est-ce que ce serait la m\u00eame chose ? Il ajoute : \"Les mod\u00e8les commerciaux ne sont pas seulement num\u00e9ris\u00e9s, ils sont compl\u00e8tement r\u00e9invent\u00e9s.<\/p>\n<blockquote><p>Ce processus ne s'arr\u00eatera pas.<\/p><\/blockquote>\n<p>Avec les nouvelles technologies, les entreprises seront oblig\u00e9es de continuellement repenser et r\u00e9inventer leurs mod\u00e8les d'affaires dans les ann\u00e9es \u00e0 venir\".<\/p>\n<p><em>Pour en savoir plus sur le d\u00e9veloppement des Big Data, sur l'intelligence artificielle (IA), sur les syst\u00e8mes informatiques cognitifs dans le commerce de d\u00e9tail, consultez les forums du salon Internet World, qui se tiendra les 7 et 8 mars 2017 \u00e0 la Messe M\u00fcnchen<\/em>.<\/p>\n<p><a href=\"http:\/\/www.internetworldmesse.de\">www.internetworldmesse.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ein Kunde, der regelm\u00e4ssig Urlaub in den Bergen macht, k\u00f6nnte durch intelligente Plattformen wie Watson mit Daten zu lokalen Events oder zum Wetter in Echtzeit versorgt werden, je nach seiner Mediennutzung ein ganz individuelles Ferienangebot erhalten. Marilies Rumpold-Preining, IBM Watson Customer Engagement Executive f\u00fcr Deutschland, Schweiz und \u00d6sterreich pr\u00e4zisiert: \u201cWatson kann schlichtweg eine F\u00fclle von [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1],"tags":[3433,3435,3434],"class_list":["post-874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produktenews","category-unkategorisiert","tag-ibm-watson","tag-kuenstliche-intelligenz","tag-product-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IBM Watson k\u00f6nnte Product Manager abl\u00f6sen - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"IBM Watson ist in der Lage, Daten aus den verschiedensten Quellen zu vereinen und daraus ein aussagekr\u00e4ftiges Kundenprofil zu erstellen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/fr\/ibm-watson-pourrait-remplacer-son-chef-de-produit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IBM Watson k\u00f6nnte Product Manager abl\u00f6sen - MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"og:description\" content=\"IBM Watson ist in der Lage, Daten aus den verschiedensten Quellen zu vereinen und daraus ein aussagekr\u00e4ftiges Kundenprofil zu erstellen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/fr\/ibm-watson-pourrait-remplacer-son-chef-de-produit\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-07T10:19:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-08T12:03:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/02\/ibm-watson-mq-management-u-qualit\u00e4t.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roger Str\u00e4ssle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Str\u00e4ssle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/ibm-watson-koennte-product-manager-abloesen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/ibm-watson-koennte-product-manager-abloesen\/\"},\"author\":{\"name\":\"Roger Str\u00e4ssle\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/47d540e081acd98ccbeb69b55df653d7\"},\"headline\":\"IBM Watson k\u00f6nnte Product Manager abl\u00f6sen\",\"datePublished\":\"2017-02-07T10:19:45+00:00\",\"dateModified\":\"2017-02-08T12:03:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/ibm-watson-koennte-product-manager-abloesen\/\"},\"wordCount\":453,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/ibm-watson-koennte-product-manager-abloesen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2017\/02\/ibm-watson-mq-management-u-qualit\u00e4t.jpg\",\"keywords\":[\"IBM Watson\",\"K\u00fcnstliche Intelligenz\",\"Product Management\"],\"articleSection\":[\"Produktenews\",\"Unkategorisiert\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/ibm-watson-koennte-product-manager-abloesen\/\",\"url\":\"https:\/\/www.m-q.ch\/ibm-watson-koennte-product-manager-abloesen\/\",\"name\":\"IBM Watson k\u00f6nnte Product Manager abl\u00f6sen - 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