{"id":922,"date":"2017-02-22T16:08:53","date_gmt":"2017-02-22T15:08:53","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=922"},"modified":"2017-02-23T11:55:19","modified_gmt":"2017-02-23T10:55:19","slug":"systemes-cognitifs-dintelligence-artificielle-pour-les-pme","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/fr\/kuenstliche-intelligenz-kognitive-systeme-fuer-kmu\/","title":{"rendered":"Intelligence artificielle : syst\u00e8mes cognitifs pour les PME"},"content":{"rendered":"
\"\"
Cette repr\u00e9sentation du pop art pourrait devenir une r\u00e9alit\u00e9 sous la forme de s\u00e9lecteurs cognitifs de courrier \u00e9lectronique. (Image : Depositphotos \u00a9 studiostoks)<\/figcaption><\/figure>\n

Les produits qui s'approchent de l'intelligence artificielle sont aujourd'hui largement r\u00e9pandus, comme le montrent l'assistant Siri d'Apple, l'assistant Cortana de Microsoft ou le programme Watson d'IBM. En attendant, les PME doivent \u00e9galement faire face \u00e0 des d\u00e9veloppements plus r\u00e9cents car, par exemple, les programmes de reconnaissance vocale ou d'images ou les assistants num\u00e9riques peuvent \u00e9galement traiter des volumes de donn\u00e9es dans leurs domaines.<\/p>\n

Charge utile num\u00e9rique <\/strong><\/p>\n

\"Il est possible pour les grandes entreprises d'acheter ces technologies et de les utiliser comme des logiciels\", explique Jana Koehler, sp\u00e9cialiste en intelligence artificielle au d\u00e9partement d'informatique de la Haute \u00e9cole sp\u00e9cialis\u00e9e de Lucerne. N\u00e9anmoins, \"les PME suisses manquent souvent d'argent, de connaissances et de main-d'\u0153uvre pour adapter les programmes \u00e0 leurs besoins\". Outre les co\u00fbts de licence des progiciels, il y a des co\u00fbts suppl\u00e9mentaires pour former les logiciels et les int\u00e9grer dans l'informatique de l'entreprise.<\/p>\n

Le coll\u00e8gue \u00e9lectronique doit pouvoir acc\u00e9der aux donn\u00e9es et \u00eatre int\u00e9gr\u00e9 dans les \u00e9tapes de travail des coll\u00e8gues humains.<\/p>\n

Services cognitifs pour les PME<\/strong><\/p>\n

\"Les solutions d'intelligence artificielle vont modifier la division du travail entre les humains et les machines\", d\u00e9clare Jana Koehler. C'est pourquoi son \u00e9quipe de recherche de la Haute \u00e9cole sp\u00e9cialis\u00e9e de Lucerne et le fournisseur de services informatiques UMB AG \u00e0 Cham ont uni leurs forces dans le projet \"Cognitive Services for SMEs\" pour jouer \u00e0 travers les changements qu'une impl\u00e9mentation de l'intelligence artificielle signifiera pour les entreprises.<\/p>\n

Prototype d'assistant <\/strong><\/p>\n

Avec le prototype d'un assistant intelligent pour un bureau de service informatique, l'\u00e9quipe analyse les flux de processus et d\u00e9veloppe des solutions pour les t\u00e2ches que les services cognitifs peuvent prendre en charge. En collaboration avec l'UMB, l'\u00e9quipe de la Haute \u00e9cole sp\u00e9cialis\u00e9e de Lucerne s\u00e9lectionne les technologies cognitives et met en \u0153uvre l'assistant intelligent. L'UMB fournit en outre des donn\u00e9es et des connaissances dans le cadre de l'assistance \u00e0 la client\u00e8le.<\/p>\n

Les entreprises de logiciels telles que Microsoft, Amazon et IBM proposent des technologies cognitives directement sous forme de services dans le nuage sur leurs sites web. Un service reconna\u00eet la langue, par exemple, on peut traduire un texte, un troisi\u00e8me recherche dans les archives des textes ayant un contenu similaire, et un quatri\u00e8me fait parler l'ordinateur. \"Les programmes ont besoin de donn\u00e9es adapt\u00e9es et doivent d'abord apprendre comment accomplir leurs t\u00e2ches dans l'entreprise\", explique Jana Koehler.<\/p>\n

Pour le projet de recherche, l'\u00e9quipe de Jana Koehler a divis\u00e9 les \u00e9tapes de travail d'un bureau de service informatique en petits pas : Les textes des courriers \u00e9lectroniques entrants doivent \u00eatre analys\u00e9s. Quel genre de probl\u00e8me est-ce ? Un probl\u00e8me similaire a-t-il d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9solu ? Quelle est l'urgence de la situation - un syst\u00e8me logiciel critique est-il tomb\u00e9 en panne ou un employ\u00e9 a-t-il simplement oubli\u00e9 son mot de passe ? Dans quel domaine la demande s'inscrit-elle ? Quel est le meilleur interlocuteur pour le client ? En cons\u00e9quence, l'assistant cr\u00e9e un ticket, analyse la demande, r\u00e9sout lui-m\u00eame les probl\u00e8mes simples et transmet imm\u00e9diatement les probl\u00e8mes urgents et difficiles \u00e0 l'expert.<\/p>\n

Au d\u00e9but, un tel assistant a besoin de l'aide de coll\u00e8gues humains, mais au fil du temps, il apprend \u00e0 r\u00e9soudre de plus en plus de questions par lui-m\u00eame en s'appuyant sur des sources de connaissances et d'informations.<\/p>\n

Ce faisant, l'assistant doit s'adapter au client et recevoir correctement ses demandes. Cette mission pose des d\u00e9fis.<\/p>\n

\"Tit for tat\"<\/strong><\/p>\n

Il existe d\u00e9j\u00e0 des technologies qui permettent de reconna\u00eetre l'humeur d'une personne. Mais Jana Koehler fait \u00e9galement \u00e9tat d'un programme qui a r\u00e9agi \u00e0 des formulations s\u00e9v\u00e8res avec des r\u00e9actions tout aussi s\u00e9v\u00e8res. L'ordinateur ne pouvait r\u00e9pondre qu'en image miroir - et devait \u00eatre retir\u00e9 du march\u00e9 au bout de 24 heures. \"L'utilisation des services cognitifs doit \u00eatre contr\u00f4l\u00e9e\", d\u00e9clare Jana Koehler. \"Sinon, le risque est beaucoup trop grand\".<\/p>\n

Veuillez trouver de plus amples informations sur le projet de recherche de la Haute \u00e9cole sp\u00e9cialis\u00e9e de Lucerne ici<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Produkte, die sich k\u00fcnstlicher Intelligenz ann\u00e4hern, sind inzwischen weit gestreut, wie Apples Assistentin Siri, Microsofts Assistentin Cortana oder IBMs Watson-Programm zeigen. Inzwischen m\u00fcssen sich auch KMU mit neueren Entwicklungen auseinandersetzen, weil beispielsweise auch in ihren Bereichen Sprach- oder Bilderkennungsprogramme oder digitale Assistenten Datenmengen bew\u00e4ltigen k\u00f6nnen. Digitale Nutzbringer „F\u00fcr grosse Unternehmen ist es m\u00f6glich, die Technologien […]<\/p>\n","protected":false},"author":35,"featured_media":923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3303,1],"tags":[3456,3455,3435,3457],"class_list":["post-922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qualitaetsmanagement","category-unkategorisiert","tag-hochschule-luzern","tag-kognitive-systeme","tag-kuenstliche-intelligenz","tag-umb-ag"],"acf":[],"yoast_head":"\nK\u00fcnstliche Intelligenz: kognitive Systeme f\u00fcr KMU - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Unternehmen wollen k\u00fcnstliche Intelligenz nutzen k\u00f6nnen, doch schon der Kauf der Software ist teuer und kompliziert. 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