{"id":1225,"date":"2017-03-07T16:16:41","date_gmt":"2017-03-07T15:16:41","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=1225"},"modified":"2017-03-08T15:42:17","modified_gmt":"2017-03-08T14:42:17","slug":"molte-aziende-farmaceutiche-non-si-preoccupano-della-protezione-dei-dati","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/it\/vielen-pharmakonzernen-ist-datenschutz-egal\/","title":{"rendered":"Molte aziende farmaceutiche non si preoccupano della protezione dei dati"},"content":{"rendered":"
\"\"
Molti utenti sono molto permissivi con le loro informazioni personali alle aziende farmaceutiche. (Immagine: depositphots_nenetus)<\/figcaption><\/figure>\n

Lo studio di absolit mostra le lacune nella protezione dei dati delle aziende farmaceutiche. Soprattutto la gestione dei dati dei clienti da parte delle aziende farmaceutiche \u00e8 allarmante. Il 66% delle aziende richiede ai propri clienti pi\u00f9 dati di quelli consentiti al momento dell'iscrizione alla newsletter. Questo valore \u00e8 23 punti percentuali al di sopra della media di tutte le industrie.<\/p>\n

Per l'indagine, 166 aziende del settore sanitario sono state esaminate per quanto riguarda la qualit\u00e0 del loro e-mail e newsletter marketing sulla base di pi\u00f9 di 40 criteri individuali. Le farmacie per corrispondenza lasciano gli assicuratori sanitari e le compagnie farmaceutiche molto indietro. Gli abbonati sono troppo spesso lasciati all'oscuro quando si tratta dell'uso di questi dati: Quasi il 40% delle aziende non indica come e in che misura le informazioni personali vengono utilizzate quando ci si iscrive alla newsletter, spiega l'esperto.<\/p>\n

Nessuna impronta legale<\/strong><\/p>\n

Anche se la cosiddetta e-mail di benvenuto dovrebbe essere parte integrante di ogni repertorio di e-mail marketing dopo una registrazione, nel 36% dei casi si rinuncia a questa possibilit\u00e0 di contatto. D'altra parte, le aziende che inviano una mail di benvenuto sono molto aperte sull'obbligo di etichettatura. Di conseguenza, l'80% delle aziende non ha un'impronta completa e quindi giuridicamente sicura, il 40% addirittura ne fa a meno completamente. Cos\u00ec, le aziende rischiano avvertimenti costosi e la loro reputazione.<\/p>\n

Anche se molte aziende del settore sanitario si impegnano attivamente nell'email marketing, la qualit\u00e0 di questo spesso lascia molto a desiderare. Mentre le farmacie per corrispondenza brillano con un processo di registrazione user-friendly e buone e-mail, le aziende farmaceutiche sono tra i ritardatari. Ci\u00f2 \u00e8 dovuto principalmente all'acquisizione di indirizzi: Per la met\u00e0 di queste aziende, devi cercare attivamente l'iscrizione alla newsletter sul sito web.<\/p>\n

Con una media del 42%, l'acquisizione di indirizzi \u00e8 in realt\u00e0 il punto di forza del settore. Con questo valore, pu\u00f2 facilmente competere con le banche o i fornitori di energia ed \u00e8 anche appena dietro al commercio per corrispondenza.<\/p>\n

Tuttavia, \u00e8 allarmante che quasi il 30% delle aziende intervistate stia ancora aspettando pi\u00f9 di tre mesi dopo aver acquisito con successo gli indirizzi dei clienti prima di inviare le loro newsletter.<\/p>\n

Ulteriori dettagli sullo studio possono essere trovati su www.pharmastudie.de<\/a><\/em><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Die Studie von absolit zeigt L\u00fccken im Datenschutz von Pharmakonzernen. Besonders der Umgang von Pharmaunternehmen mit den Kundendaten ist erschreckend. 66 Prozent der Konzerne verlangen bei der Anmeldung zum Newsletter mehr Daten von ihren Kunden als erlaubt. Dieser Wert liegt 23 Prozentpunkte \u00fcber dem Durchschnitt aller Branchen. F\u00fcr die Erhebung wurden 166 Unternehmen der Gesundheitsbranche […]<\/p>\n","protected":false},"author":35,"featured_media":1226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,1],"tags":[3382,3478,3479],"class_list":["post-1225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-risikomanagement","category-unkategorisiert","tag-datenschutz","tag-korrespondenz","tag-pharmaunternehmen"],"acf":[],"yoast_head":"\nVielen Pharmakonzernen ist Datenschutz egal - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Die Mehrheit der Pharmakonzerne missachtet den Datenschutz rigoros, wenn es um den direkten Kundendialog geht.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/it\/molte-aziende-farmaceutiche-non-si-preoccupano-della-protezione-dei-dati\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vielen Pharmakonzernen ist Datenschutz egal - 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