{"id":1258,"date":"2017-03-14T13:56:22","date_gmt":"2017-03-14T12:56:22","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=1258"},"modified":"2017-03-15T10:23:50","modified_gmt":"2017-03-15T09:23:50","slug":"gli-svizzeri-si-fidano-piu-delle-compagnie-di-assicurazione-che-di-google-o-facebook","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/it\/schweizer-trauen-versicherungen-mehr-als-google-oder-facebook\/","title":{"rendered":"Le assicurazioni fiduciarie svizzere pi\u00f9 di Google o Facebook"},"content":{"rendered":"
\"\"
Gli svizzeri si fidano pi\u00f9 delle compagnie di assicurazione che di Google o Facebook (Immagine: PD)<\/figcaption><\/figure>\n

Sempre pi\u00f9 persone sono disposte a fornire alle compagnie di assicurazione svizzere dati comportamentali specifici e personalizzati se ci\u00f2 significa che possono beneficiare come clienti di tariffe pi\u00f9 favorevoli. Per esempio, il 66% degli svizzeri crede che darebbe alla sua compagnia di assicurazione auto l'accesso ai suoi dati personali di guida se questo significasse che la guida responsabile sarebbe premiata finanziariamente. E un chiaro 85% degli intervistati crede di fidarsi pi\u00f9 delle compagnie di assicurazione che di Google o Facebook per gestire questi dati personali in modo responsabile.<\/p>\n

Questi sono i risultati principali di un sondaggio condotto dalla societ\u00e0 di consulenza globale Prophet sul tema \"Quanto \u00e8 importante per lei la trasparenza sui suoi contratti assicurativi?\", per il quale sono stati interrogati 250 adulti in Svizzera nel febbraio di quest'anno.<\/p>\n

Gli assicuratori lottano con la digitalizzazione<\/strong><\/p>\n

Gli assicuratori, tuttavia, hanno ancora difficolt\u00e0 con la trasformazione digitale. Secondo l'opinione di molti clienti, le compagnie di assicurazione hanno finora fallito nell'implementare in modo coerente la digitalizzazione del business assicurativo. Il 73% degli intervistati si lamenta della scarsa qualit\u00e0 della presenza online degli assicuratori. I consumatori preferiscono quindi ottenere informazioni sulle tariffe e sui prezzi del settore sui portali di comparazione. Il 55% degli svizzeri si lamenta anche di non avere una panoramica adeguata della propria copertura assicurativa personale.<\/p>\n

Molta fiducia nell'assicurazione<\/strong><\/p>\n

Oltre agli aspetti tecnici, si tratta anche di una profonda trasformazione organizzativa e culturale dell'industria. \"Coloro che vogliono sopravvivere nel futuro ambiente competitivo devono utilizzare la digitalizzazione che avanza nell'interazione con i clienti, l'integrazione dei processi e l'offerta di prodotti per creare un'esperienza moderna e coerente per i clienti\", \u00e8 cos\u00ec che il nuovo partner Prophet Wolfgang Jacob valuta i risultati del sondaggio. Jacob, che in futuro diriger\u00e0 la divisione \"Financial Services\" per Prophet in Svizzera e Germania, ha precedentemente ricoperto posizioni di rilievo presso Credit Suisse, Commerzbank e il gruppo Gerling (ora HDI).<\/p>\n

Gli assicuratori di successo approfitterebbero del fatto che la gente si fida molto di pi\u00f9 di Google o Facebook quando si tratta di sicurezza dei dati, dice l'esperto di assicurazioni Jacob: \"I giovani in particolare sono abituati ad avere i loro dati registrati tutto il tempo\". Le possibilit\u00e0 tecniche e legali per le tariffe personalizzate ci sono per lo pi\u00f9, dice. \"L'unica cosa che resta da vedere \u00e8 quale azienda sar\u00e0 la prima a mettere in rete gli elementi in modo veramente intelligente e orientato al cliente per generare un vantaggio competitivo\", dice Jacob.<\/p>\n

www.prophet.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Immer mehr Menschen sind bereit, Schweizer Versicherungen spezifische, personalisierte Verhaltensdaten zur Verf\u00fcgung zu stellen, wenn sie dadurch als Kunde von g\u00fcnstigeren Tarifen profitieren k\u00f6nnen. So meinen immerhin 66 Prozent der Schweizer, dass sie ihrer Autoversicherung Zugang \u00a0zu ihren pers\u00f6nlichen Fahrdaten geben w\u00fcrden, falls dadurch eine verantwortungsvolle Fahrweise finanziell entlohnt werde. Und deutliche 85 Prozent der […]<\/p>\n","protected":false},"author":35,"featured_media":1259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3372,3488,3489,3490],"class_list":["post-1258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-digitalisierung","tag-facebook","tag-google","tag-schweiz"],"acf":[],"yoast_head":"\nSchweizer trauen Versicherungen mehr als Google oder Facebook - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Zwei Drittel der Schweizer w\u00fcrden ihren Versicherungen Daten \u00fcber ihr pers\u00f6nliches Verhalten zur Verf\u00fcgung stellen, wenn sie daf\u00fcr profitieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/schweizer-trauen-versicherungen-mehr-als-google-oder-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schweizer trauen Versicherungen mehr als Google oder Facebook - 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