{"id":20643,"date":"2024-10-31T10:32:44","date_gmt":"2024-10-31T09:32:44","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=20643"},"modified":"2024-10-31T15:21:32","modified_gmt":"2024-10-31T14:21:32","slug":"anteprima-di-successo-del-primo-vertice-sulla-comunicazione","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/it\/anteprima-di-successo-del-primo-vertice-sulla-comunicazione\/","title":{"rendered":"Prima edizione di successo del primo Summit sulle comunicazioni"},"content":{"rendered":"
\"\"
Il pubblico ha ascoltato con attenzione la presentazione di Dietmar Dahmen. (Immagine: Peter Brandenberger - www.im-licht.ch)<\/figcaption><\/figure>\n

MediCongress festeggia la sua prima edizione: il 29 ottobre 2024 si \u00e8 svolto a Zurigo il primo Summit sulla comunicazione. Il congresso si rivolge agli esperti di marketing e comunicazione del settore sanitario e fornisce nuovi spunti di riflessione sulla comunicazione sanitaria. \"Il gran numero di visitatori del primo Communications Summit ha dimostrato quanto interesse ci sia per una comunicazione sanitaria orientata al futuro. Siamo lieti che abbiano partecipato cos\u00ec tanti professionisti della sanit\u00e0 e che insieme possiamo portare la comunicazione nel nostro settore a un nuovo livello\", ha dichiarato Joel Brandenberger, membro del Comitato esecutivo di MediCongress.<\/p>\n

Storytelling, contenuti e prospettive future<\/strong><\/h3>\n

I relatori hanno accompagnato i visitatori in un viaggio nel mondo del marketing sanitario moderno. L'esperto di comunicazione e media Ferris B\u00fchler ha aperto la giornata con una presentazione sullo storytelling, che ha illustrato come le storie vivide possano rafforzare la fiducia dei pazienti. \u00c8 seguito un approfondimento pratico sul content marketing, in cui sono state presentate strategie per contenuti autentici e mirati. La direttrice di Google Britta Fleck ha offerto al pubblico uno sguardo sul futuro della pubblicit\u00e0 supportata dall'intelligenza artificiale, mentre altre presentazioni si sono concentrate su come l'intelligenza artificiale e gli strumenti CRM integrati possono rendere pi\u00f9 efficiente lo sviluppo delle campagne e la fidelizzazione dei clienti.<\/p>\n

Cultura aziendale e gestione delle crisi<\/strong><\/h3>\n

Dopo un pranzo di networking stimolante, Dietmar Dahmen, carismatico fondatore e CEO di Dietmar Dahmen Brainkicks GmbH, ha aperto la sessione pomeridiana con un'introduzione avvincente: \"Il futuro e il cambiamento stanno avvenendo, che ci piaccia o no. Il nostro compito non \u00e8 solo quello di tenere il passo, ma di guidare e plasmare attivamente il cambiamento\", ha affermato l'esperto di innovazione. Altre presentazioni su cultura aziendale, employer branding e merger branding hanno completato il programma. Mathias Ebneter e Guido Marsch del fornitore di servizi IT Netsafe hanno concluso il programma con un caso di studio sugli attacchi informatici, che ha mostrato come una comunicazione mirata possa disinnescare una crisi.<\/p>\n

Con argomenti di comunicazione di ampio respiro, MediCongress ha offerto un programma vario al primo Communications Summit che ha affrontato le sfide attuali della comunicazione sanitaria. Ora spetta ai partecipanti integrare le nuove conoscenze acquisite nel loro lavoro quotidiano e contribuire cos\u00ec all'ulteriore sviluppo della comunicazione sanitaria.<\/p>\n

Fonte: www.medicongress.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Il 29 ottobre si \u00e8 svolto a Zurigo il primo MediCongress Communications Summit. Numerosi esperti di comunicazione del settore sanitario hanno colto l'occasione per fare rete, scambiare esperienze e acquisire nuove prospettive in settori quali lo storytelling, l'employer branding e l'intelligenza artificiale per la comunicazione sanitaria. Il programma si \u00e8 concentrato su 16 esperti dei settori della comunicazione, del marketing e dell'IT, che hanno presentato approcci attuali.<\/p>","protected":false},"author":380,"featured_media":20644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4448],"tags":[5490,5637,3327,3326,4043,3352],"class_list":["post-20643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-gesundheitsbranche","tag-gesundheitskommunikation","tag-qualitaetsmanagement","tag-risikomanagement","tag-summit","tag-unternehmen"],"acf":[],"yoast_head":"\nErfolgreiche Premiere des ersten Kommunikations-Summits - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Am 29. Oktober fand der erste Kommunikations Summit von MediCongress statt. 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