{"id":21420,"date":"2025-04-30T08:51:57","date_gmt":"2025-04-30T06:51:57","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=21420"},"modified":"2025-04-30T08:51:57","modified_gmt":"2025-04-30T06:51:57","slug":"classifica-di-qualita-siqt-rausch-conquista-il-1-posto","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/it\/classifica-di-qualita-siqt-rausch-conquista-il-1-posto\/","title":{"rendered":"Classifica della qualit\u00e0 SIQT: la RAUSCH conquista il 1\u00b0 posto"},"content":{"rendered":"
\"\"
I consumatori apprezzano molto l'alta qualit\u00e0 dei prodotti RAUSCH. (Immagine: Rausch AG Kreuzlingen)<\/figcaption><\/figure>\n

Nella nostra era digitale, i marchi sono onnipresenti. I consumatori sono costantemente inondati da strategie di contenuti mirati, influencer marketing e campagne basate sui dati. Nonostante questi metodi moderni, una domanda rimane cruciale: il prodotto mantiene ci\u00f2 che il marketing promette? Dopo tutto, solo chi convince i clienti a lungo termine pu\u00f2 fidelizzarli. I sigilli come la classifica di qualit\u00e0 SIQT forniscono un prezioso quadro di orientamento per i consumatori nella giungla dei marchi. Ogni anno l'SIQT, l'Istituto Svizzero per i Test di Qualit\u00e0, analizza quali marchi di produttori sono particolarmente apprezzati in Svizzera. Nella quinta edizione della serie di studi \"Swiss Brand of the Year 2024\/25 - Swiss Brand Monitor\", sono stati messi alla prova oltre 1.200 marchi di 84 segmenti di prodotto. Nella valutazione sono state incluse pi\u00f9 di 235.000 opinioni di clienti.<\/p>\n

RAUSCH al 1\u00b0 posto nel segmento di prodotti \"Cura dei capelli<\/strong><\/h3>\n

RAUSCH vince il premio per il miglior rapporto qualit\u00e0-prezzo nel segmento di prodotti \"Cura dei capelli\", che ha ricevuto 3.198 recensioni. Questo dimostra che i consumatori apprezzano l'alta qualit\u00e0 dei prodotti e sono disposti a scavare un po' di pi\u00f9 nelle loro tasche rispetto ai prodotti della concorrenza. I prodotti RAUSCH sono noti per gli ingredienti di alta qualit\u00e0 e l'elevata percentuale di estratti vegetali. Inoltre, l'azienda mantiene l'intera catena del valore in Svizzera, a Kreuzlingen, nel cantone di Thurgau. Oltre al sigillo prezzo\/prestazioni, RAUSCH si aggiudica anche altri due premi, ovvero \"Outstanding Customer Satisfaction\" (1\u00b0 posto) e \"Outstanding Quality\" (1\u00b0 posto). La nostra relazione di base fornisce una panoramica sulla gestione della qualit\u00e0 (a pagamento, pubblicata nel numero cartaceo 3-4\/2025).<\/a><\/p>\n

Sandra Banholzer, CEO di RAUSCH, \u00e8 orgogliosa del premio. \"Il primo posto nello Swiss Brand Monitor \u00e8 la conferma del nostro impegno nell'offrire i pi\u00f9 alti livelli di soddisfazione dei clienti, qualit\u00e0 ed eccellente rapporto qualit\u00e0-prezzo. Questi premi non sono solo un riconoscimento per la nostra azienda familiare di 135 anni, ma anche la prova evidente che la nostra filosofia di prodotto sostenibile ed efficace risuona con i consumatori.\"<\/p>\n

Il marchio di qualit\u00e0 serve a orientare i consumatori<\/strong><\/h3>\n

I sigilli di prova hanno un'influenza significativa sulle decisioni di acquisto: l'81 % dei consumatori valuta pi\u00f9 favorevolmente i prodotti con un sigillo, il 61 % dei nuovi clienti li utilizza per orientarsi e il 41 % dei clienti esistenti si sente confermato. Anche le aziende ne traggono vantaggio: I sigilli di prova differenziano i prodotti dalla concorrenza, rafforzano l'immagine del marchio e promuovono la motivazione dei dipendenti.<\/p>\n

Fonte: Rausch AG Kreuzlingen<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Il marchio tradizionale RAUSCH \u00e8 stato votato dai clienti al primo posto nello Swiss Brand Monitor nel segmento di prodotti \"Hair Care\" in termini di prezzo\/prestazioni.<\/p>","protected":false},"author":10,"featured_media":21421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3303],"tags":[3529,3327,5839],"class_list":["post-21420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qualitaetsmanagement","tag-award","tag-qualitaetsmanagement","tag-qualitaetsranking"],"acf":[],"yoast_head":"\nSIQT-Qualit\u00e4tsranking: RAUSCH belegt Platz 1 - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Die Traditionsmarke RAUSCH belegt im SIQT-Qualit\u00e4tsranking bez\u00fcglich Preis\/Leistung den ersten Platz im Produktsegment "Haarpflege".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/it\/classifica-di-qualita-siqt-rausch-conquista-il-1-posto\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SIQT-Qualit\u00e4tsranking: RAUSCH belegt Platz 1\" \/>\n<meta property=\"og:description\" content=\"Die Traditionsmarke RAUSCH belegt im SIQT-Qualit\u00e4tsranking bez\u00fcglich Preis\/Leistung den ersten Platz im Produktsegment "Haarpflege".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.m-q.ch\/it\/classifica-di-qualita-siqt-rausch-conquista-il-1-posto\/\" \/>\n<meta property=\"og:site_name\" content=\"MQ Management und Qualit\u00e4t\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ManagementUndQualitaet\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T06:51:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2025\/04\/SIQT-Qualitaetsranking-RAUSCH-belegt-Platz-1_MQ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"411\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#SIQT-Qualit\u00e4tsranking: RAUSCH belegt Platz 1\" \/>\n<meta name=\"twitter:description\" content=\"Die Traditionsmarke RAUSCH belegt im #SIQT-Qualit\u00e4tsranking bez\u00fcglich Preis\/Leistung den ersten Platz im Produktsegment "Haarpflege".\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2025\/04\/SIQT-Qualitaetsranking-RAUSCH-belegt-Platz-1_MQ.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Berner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.m-q.ch\/siqt-qualitaetsranking-rausch-belegt-platz-1\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.m-q.ch\/siqt-qualitaetsranking-rausch-belegt-platz-1\/\"},\"author\":{\"name\":\"Thomas Berner\",\"@id\":\"https:\/\/www.m-q.ch\/fr\/#\/schema\/person\/a8711938b1cfb3f056dec70eaa0b42ab\"},\"headline\":\"SIQT-Qualit\u00e4tsranking: RAUSCH belegt Platz 1\",\"datePublished\":\"2025-04-30T06:51:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.m-q.ch\/siqt-qualitaetsranking-rausch-belegt-platz-1\/\"},\"wordCount\":401,\"publisher\":{\"@id\":\"https:\/\/www.m-q.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.m-q.ch\/siqt-qualitaetsranking-rausch-belegt-platz-1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.m-q.ch\/wp-content\/uploads\/2025\/04\/SIQT-Qualitaetsranking-RAUSCH-belegt-Platz-1_MQ.jpg\",\"keywords\":[\"Award\",\"Qualit\u00e4tsmanagement\",\"Qualit\u00e4tsranking\"],\"articleSection\":[\"Qualit\u00e4tsmanagement\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.m-q.ch\/siqt-qualitaetsranking-rausch-belegt-platz-1\/\",\"url\":\"https:\/\/www.m-q.ch\/siqt-qualitaetsranking-rausch-belegt-platz-1\/\",\"name\":\"SIQT-Qualit\u00e4tsranking: RAUSCH belegt Platz 1 - 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