{"id":276,"date":"2015-12-20T16:41:56","date_gmt":"2015-12-20T15:41:56","guid":{"rendered":"http:\/\/dev.m-q.ch\/?p=276"},"modified":"2017-03-01T16:02:44","modified_gmt":"2017-03-01T15:02:44","slug":"fondato-listituto-svizzero-per-la-comunicazione-di-crisi","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/it\/schweizer-institut-fuer-krisenkommunikation-gegruendet\/","title":{"rendered":"Fondazione dell'Istituto svizzero per la comunicazione in caso di crisi"},"content":{"rendered":"
<\/a>
Roland Binz, manager di crisi e direttore SKK.<\/figcaption><\/figure>\n

I seminari SIKK sono caratterizzati da un alto livello di consulenza. Il trasferimento di conoscenze si basa su un'esperienza pluriennale, che si \u00e8 dimostrata valida in situazioni di crisi di ogni tipo. In SIKK vogliamo trasmettere l'esperienza da uno a uno\", spiega il direttore di SIKK Roland Binz, che nel 2009 ha cooptato l'Associazione svizzera per la comunicazione in caso di crisi.<\/p>\n

\"Prevenzione delle crisi e comunicazione in caso di crisi secondo i manuali? Questa \u00e8 in gran parte storia nell'era digitale. Il successo dipende piuttosto dalla capacit\u00e0 di superare i riflessi dell'errore umano in casi estremi e di cambiare la propria prospettiva\", afferma Roland Binz, crisis manager e direttore di SKK. Le crisi possono essere contenute attraverso la comunicazione di fiducia. Binz: \"Questa \u00e8 una differenza fondamentale rispetto alle meno credibili PR di crisi.<\/p>\n

I corsi di formazione SIKK sono rivolti a dirigenti, esperti di PR e comunicazione e a personalit\u00e0 pubbliche in Svizzera, Germania e Austria (politici, celebrit\u00e0, ecc.). Un altro importante gruppo target sono le agenzie di PR, gli studi legali o i consulenti che nel loro lavoro si confrontano con temi di crisi e controversie legali condotte pubblicamente (\"Litigation-PR\").<\/p>\n

www.sikk.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die SIKK-Seminare zeichnen sich durch einen hohen Beratungsanteil aus. Der Wissenstransfer basiert auf langj\u00e4hriger Erfahrung, die sich in Krisensituationen aller Art bew\u00e4hrt hat. Erfahrung wollen wir am SIKK eins zu eins weitergeben\u00bb, erkl\u00e4rt SIKK-Leiter Roland Binz, der 2009 den Schweizer Verband f\u00fcr Krisenkommunikation mitinitiierte. \u00abKrisenpr\u00e4vention und Krisenkommunikation nach dicken Handb\u00fcchern? Das ist im digitalen Zeitalter […]<\/p>\n","protected":false},"author":1,"featured_media":214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[3326],"class_list":["post-276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-risikomanagement","tag-risikomanagement"],"acf":[],"yoast_head":"\nSchweizer Institut f\u00fcr Krisenkommunikation gegr\u00fcndet - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Krisen und Skandale geh\u00f6ren zur \u00d6ffentlichkeit. 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