{"id":4014,"date":"2020-04-17T10:15:40","date_gmt":"2020-04-17T08:15:40","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=4014"},"modified":"2020-04-28T12:17:46","modified_gmt":"2020-04-28T10:17:46","slug":"zhaw-consiglia-le-pmi-nella-crisi-di-corona","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/it\/zhaw-consiglia-le-pmi-nella-crisi-di-corona\/","title":{"rendered":"ZHAW consiglia le PMI nella crisi della Corona"},"content":{"rendered":"

 <\/p>\n

\"\"
Molti imprenditori mostrano perplessit\u00e0 durante la crisi di Corona. (Immagine: ZHAW)<\/figcaption><\/figure>\n

La crisi di Corona sta portando a una grande incertezza tra i privati e le aziende, secondo un\u00a0Comunicazione<\/a>\u00a0il\u00a0ZHAW<\/a>. Qui l'universit\u00e0 vuole controbattere con due offerte.<\/p>\n

Da un lato, il\u00a0Scuola di gestione e diritto<\/a>\u00a0ha creato una clinica di comunicazione di marketing. D'altra parte, l'Istituto di Psicologia Applicata (IAP<\/a>) della ZHAW offre un supporto psicologico a bassa soglia per i privati.<\/p>\n

Entrambi i servizi sono gratuiti e possono essere utilizzati online.<\/p>\n

Come risultato della pandemia, molte PMI sono state costrette a chiudere o a passare al lavoro ad orario ridotto, o a licenziare il personale, spiega la ZHAW nel comunicato stampa. La situazione non familiare mette molte aziende di fronte a \"sfide di comunicazione e marketing precedentemente sconosciute\". \u00c8 qui che entra in gioco la Clinica di Comunicazione di Marketing. L\u00ec, le PMI e le organizzazioni senza scopo di lucro possono cercare consigli \"che hanno bisogno di prendere rapidamente misure comunicative per sopravvivere, ma non possono permettersi grandi agenzie\".<\/p>\n

www.zhaw.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"

  Secondo una dichiarazione della ZHAW, la crisi del coronavirus sta causando grande incertezza tra i privati e le aziende. L'universit\u00e0 intende contrastare questa situazione con due programmi. In primo luogo, la School of Management and Law ha istituito una clinica di comunicazione di marketing. In secondo luogo, l'Istituto di psicologia applicata (IAP) della ZHAW offre un supporto psicologico a bassa soglia per i privati. Entrambi i servizi sono gratuiti e [...]<\/p>","protected":false},"author":35,"featured_media":4015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[3839,4309,3677,3492],"class_list":["post-4014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business_excellence","tag-beratung","tag-institut-fuer-angewandte-psychologie","tag-management","tag-zhaw"],"acf":[],"yoast_head":"\nZHAW ber\u00e4t KMU in der Corona-Krise - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Die Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften (ZHAW) will Unternehmen bei der Bew\u00e4ltigung der Herausforderungen der Coronavirus-Pandemie helfen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/it\/zhaw-consiglia-le-pmi-nella-crisi-di-corona\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZHAW ber\u00e4t KMU in der Corona-Krise - 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