{"id":524,"date":"2016-08-02T15:48:01","date_gmt":"2016-08-02T13:48:01","guid":{"rendered":"http:\/\/dev.m-q.ch\/?p=524"},"modified":"2017-03-01T10:04:49","modified_gmt":"2017-03-01T09:04:49","slug":"gestione-della-crisi-vs-pubblicita-parziale","status":"publish","type":"post","link":"https:\/\/www.m-q.ch\/it\/krisen-management-vs-teiloeffentlichkeit\/","title":{"rendered":"Gestione della crisi vs. pubblicit\u00e0 parziale"},"content":{"rendered":"
<\/a>
Questione di opinioni: commozioni cerebrali e i loro effetti tardivi nel calcio. (Immagine: zVg)<\/figcaption><\/figure>\n

I giornalisti e i commercianti usano Twitter per influenzare il pubblico.<\/p><\/blockquote>\n

Per il loro studio, i dottorandi della MU Douglas Wilbur e Danielle Myers hanno esaminato oltre 1.000 tweet che circondano l'uscita negli Stati Uniti del film \"Shocking Truth\" (titolo originale: \"Concussion\"). Questo perch\u00e9 il film getta una luce negativa sul problema delle commozioni cerebrali nella National Football League (NFL) e i loro effetti tardivi - una questione che \u00e8 stata comunque una crisi di PR in corso per la NFL per diversi anni.<\/p>\n

\"Questo studio fa luce su come grandi gruppi relativamente non organizzati possano formarsi su Twitter per sviluppare particolari atteggiamenti e punti di vista su organizzazioni, questioni e problemi\", spiega Myers.<\/p>\n

Crisi della commozione cerebrale<\/strong><\/p>\n

Secondo l'analisi, gruppi che rappresentano diversi punti di vista sulle commozioni cerebrali e la NFL si sono formati su Twitter senza molto sforzo. Per esempio, i professionisti del settore medico hanno visto positivamente il film e i suoi temi perch\u00e9 vengono propagate ulteriori attivit\u00e0 di ricerca sul trauma cerebrale. Per gli atleti, era importante che il film promuovesse la consapevolezza del problema. Gli avvocati, d'altra parte, hanno discusso le questioni legali che circondano le commozioni cerebrali nella NFL, mentre un vasto pubblico laico ha formato un'opinione molto negativa della NFL e una positiva del film.<\/p>\n

Il pubblico parziale su Twitter<\/strong><\/p>\n

Sulla base di questi risultati, i ricercatori della MU raccomandano che gli addetti ai lavori prestino molta attenzione a Twitter in caso di crisi. Poi possono vedere come i diversi gruppi reagiscono alla crisi e quali temi di fondo modellano i loro atteggiamenti. I comunicatori possono usare questo margine di conoscenza per sviluppare messaggi mirati che risuonano meglio con i singoli sotto-pubblici. \"I giornalisti e i commercianti stanno gi\u00e0 usando Twitter per scopi simili\", dice Wilbur. I professionisti delle PR, tuttavia, sono ancora un po' indietro, anche in Europa.<\/p>\n

Per ulteriori informazioni (testo disponibile solo in inglese) sulla gestione delle crisi e delle PR, visitate questo Link <\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Journalisten und Marketer nutzen Twitter, \u00a0um Einfluss auf die \u00d6ffentlichkeit zu nehmen. F\u00fcr ihre Studie haben die MU-Doktoranden Douglas Wilbur und Danielle Myers \u00fcber 1\u2018000 Tweets rund um den US-Start des Films „Ersch\u00fctternde Wahrheit“ (Originaltitel: „Concussion“) untersucht. Denn der Film wirft ein negatives Licht auf das Problem von Gehirnersch\u00fctterungen in der National Football League (NFL) […]<\/p>\n","protected":false},"author":1,"featured_media":155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[3328,3360],"class_list":["post-524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business_excellence","tag-business-excellence","tag-management-und-unternehmensfuehrung"],"acf":[],"yoast_head":"\nKrisen-Management vs. Teil\u00f6ffentlichkeit - MQ Management und Qualit\u00e4t<\/title>\n<meta name=\"description\" content=\"Krisen-Management: Insider, die Krisen effektiv bew\u00e4ltigen wollen, sollten genauer auf Social Media Kan\u00e4le wie beispielsweise Twitter achten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m-q.ch\/it\/gestione-della-crisi-vs-pubblicita-parziale\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Krisen-Management vs. Teil\u00f6ffentlichkeit - 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